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Journal : Panorama Nusantara

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PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN DI RICHEESE FACTORY AKSES UI DEPOK Bonifasius M.H Nainggolan; Eko Budiman; Al Agus Kristiadi
Panorama Nusantara Vol 15 No 2 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether product quality, service quality and atmosphere influence purchasing decisions at Richeese Factory Access UI Depok. The analytical tool used to measure the effect of the elements mentioned above is multiple linear regression, and to analyze data using IBM SPSS Statistics 20. Based on this analysis, it can be concluded that simultaneously the variable product quality (X1), service quality (X2) , and the atmospheric variable (X3) affects purchasing decisions (Y). It was also concluded that partially (individually) product quality, service quality, and atmosphere influenced purchasing decisions. The results showed that product quality had the most significant effect on purchasing decisions at Richeese Factory Access UI Depok.
Co-Authors Diah Pratiwi Eko Budiman MH Nainggolan, Bonifasius Sharah Sarlita Ariyani Putri