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All Journal Jurnal Manajemen dan Bisnis Human Capital Development Panorama Nusantara Manajemen : Jurnal Ekonomi Eduturisma Journal of Social Science
Salman Paludi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Keputusaan Pembelian Minuman Cocktail di Hotel Gran Melia Dava Syach Alhufi; Salman Paludi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4579

Abstract

Abstract: This study aims to analyze the influence of service quality, price, and promotion on purchasing decisions for cocktails at the Gran Melia Hotel. This study uses a quantitative approach with a survey method by distributing questionnaires to 125 respondents who are hotel customers and have purchased cocktails. The sampling technique used is Accidental Sampling. The collected data were then processed using SPSS software version 26, with a multiple linear regression analysis method. The results of the study indicate that service quality, price, and promotion have a positive and significant influence on purchasing decisions, both partially and simultaneously. This means that the better the quality of service, the more competitive the price, and the more effective the promotion carried out, the consumer's purchasing decision for cocktails will also increase. This finding has an important impact on the management of the Gran Melia Hotel in designing a more targeted marketing strategy. By considering the third variable, the hotel can increase customer satisfaction while encouraging increased cocktail sales. This study is expected to be a reference in making strategic decisions in the field of beverage marketing.
Pengaruh Kualitas Produk, Sosial Media Marketing Dan Store Atmosphere Terhadap Minat Beli Kembali Alya Putri Rohali; Salman Paludi
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/x7jdm487

Abstract

Tujuan penelitian ini adalah untuk meneliti dan memahami dampak dari pengaruh kualitas produk, sosial media marketing, dan store atmosphere terhadap minat pembelian konsumen di Kopi Nako. Survei ini dilakukan pada pelanggan yang membeli produk kopi nako pada bulan November-Desember 2023. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data primer melalui kuesioner dengan sampel sebanyak 100 responden yang dipilih secara kebetulan, termasuk pelanggan yang telah berkunjung minimal 2 kali. Analisis dilakukan menggunakan regresi linear berganda. Validitas dan reabilitas data dikonfimasi melalui uji yang sesuai. Analisis data dilakukan menggunakan perangkat lunak IBM SPSS 26, dengan tahapan analisis koefisien korelasi dan determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, sosial media marketing dan store atmosphere memiliki dampak positif dan signifikan terhadap minat beli kembali konsumen, baik secara individu maupun secara keseluruhan
PENGARUH HARGA PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN KM. DOROLONDA PT.PELNI ( JAKARTA-MAKASSAR ) Salman Paludi; Pamuji Gesang Raharjo; Ekaningtyas Saefani Sholekhah
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The research was conducted on passenger of PT.Pelni KM.Dorolonda (JakartaMakassar. The purpose of the research is to determine how the price, promotion, and service quality are able to influence to customer satisfaction in ship PT.Pelni KM.Dorolonda. The data used in this study are primary with technique of determining samples with certain considerations given to a sample of 100 passengers PT.Pelni KM.Dorolonda with purposivesampling method. The variable in this study is the price (X1), promotion(X2), service quality(X3) and customer satisfaction(Y).In this study the authors used quantitative methods, by analyzing the data with the help of statistical software SPSS version 20.00. The analytical method used is multiple linear regression. The result of this analysis states that the price, promotion and service quality simultaneously have a significant influence on customer satisfaction at KM.Dorolonda. partially the price (X1), promotion(X2), and the service quality (X3) have a significant influence on customers satisfaction (Y) of PT.Pelni KM.Dorolonda. Based on the coefficient of determination value R of 0,806 or 64,96% of customer satisfaction (Y) can be explained by the variable price (X1), promotion(X2), service quality (X3) the remaining 35,04% are influenced by other variables that are not used in this research
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan di Yoshinoya Grand Kota Bintang Bekasi ANITA CHAERUNNISA; Salman Paludi
Eduturisma Vol 8 No 1 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this study is yo find the quality products, service quality and promotion of customer satisfication in the Yoshinoya Grand Kota Bintang Bekasi together in partial. This study used the classifications sample methodology, specifically in the non-probability at random of the sample with a pick who is calling or visiting Yoshinoya Grand Kota Bintang Bekasi to 100 people. Methods used to collect the data involves sharing a questionnaire with respondents, while prosess data collection conducted through the use of several software using SPSS linear regression 24 version. The result of this research competitive with the product quality, service quality and promotion of influential simultaneously on customer satisfaction in Yoshinoya Grand Kota Bintang Bekasi.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA PLATINUM RESTORAN PLAZA FESTIVAL Dewi Apriyanty; Salman Paludi
Eduturisma Vol 8 No 1 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study ainsto analyze the effect of service quality, product quality, and location on purchasing decisions at Platinum Restaurant Plaza Festival. This research was conducted on consumers of Platinum Restaurant Plaza Festival during March - April 2023. This research used a quantitative method, primary data obtained from questionnaires using the accidental sampling method of 100 respondents consisting of consumers who had visited. The data is then measured through validity and reliability tests. Meanwhile, for the method of data analysis using multiple linear analysis using IBM SPSS 24, followed by an analysis of the correlation coefficient and determination. From this study, the results show that service quality, product quality, and location have a significant effect on purchasing decisions.
Co-Authors Alya Putri Rohali Amalia Krismawati ANITA CHAERUNNISA Annisa Firdayani Dava Syach Alhufi Dea ayu Dewi Apriyanty Ekaningtyas Saefani Sholekhah Erika Ramadiana may siska puspita sari mike agusli mike Pamuji Gesang Raharjo Putri Handayani Rohmawati Rohmawati Septia Eka Nurcahya Septia vineza cahyani