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All Journal Human Capital Development
lastri Juli Yanti
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Pengaruh Kualitas Pelayanan,Lokasi dan Promosi terhadap Kepuasan Pelanggan lastri Juli Yanti; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, location and promotion on customer satisfaction simultaneously or partially at Hotel Royal Kuningan Jakarta. In this study, data were collected by purposive sampling technique and obtained the number of respondents as many as 150 people. The analysis technique used in this research is multiple linear regression with SPSS software. The results showed that there was a significant effect of service quality, location and promotion partially and simultaneously on customer satisfaction at Hotel Royal Kuningan Jakarta.
Co-Authors Meylani Tuti