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All Journal Aptisi Transactions on Management ESENSI: Jurnal Manajemen Bisnis Human Capital Development Panorama Nusantara
Meylani Tuti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN THE KOFFEE JAKARTA Inggit Rahmawati; Meylani Tuti
ESENSI: Jurnal Manajemen Bisnis Vol 25 No 1 (2022): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi.v25i1.474

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan, pengaruh promosi terhadap kepuasan pelanggan, serta pengaruh persepsi harga terhadap kepuasan pelanggan. Dengan menggunakan teknik sampling purposive sampling di dapatkan jumlah sampel sebanyak 157 responden. Analisis data menggunakan metode Analisis Partial Least Square (PLS) dengan memakai aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Namun, promosi tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH LOKASI, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KOI MEGA KUNINGAN Bangkit Saputra; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze and determine the effect of location, promotion, and service quality on purchasing decisions at KOI Mega Kuningan. The population in this study were visitors to KOI Mega Kuningan. The sampling technique used was accidental sampling with 100 respondents. The analytical method used is multiple linear regression. The results showed that location, promotion, service quality had an influence on purchasing decisions either partially or simultaneously.
PENGARUH KUALITAS PRODUK,PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI GRAND ORCHARDZ HOTEL KEMAYORAN Ade Pristiwani; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study intends to analyze the effect of product quality, promotion, and location on purchasing decisions. Participants in this study were visitors who stayed at Grand Orchardz. The sampling technique used was accidental sampling with a total of 211 respondents. Multiple linear regression analysis is the method used. Research findings indicate that location, promotion, and product quality have a major influence on guests' decisions to stay at Grand Orchardz Hotel Kemayoran either partially or simultaneously
Septian Tri Saputra Pengaruh Kualitas Pelayanan, Kualitas Makanan dan variasi Menu Seimbang Terhadap Kepuasan Karyawan Pada Kantin Hotel Bintang 5 di Jakarta Septian Tri Saputra; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, food quality, balanced menu variations on employee satisfaction. The population in this study are permanent employees of 5-star hotels in Jakarta. The sampling technique used is purposive sampling, namely respondents who have become permanent employees of 5-star hotels in Jakarta and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the PLS-SEM (Partial Least Squares- Structural Equation Modeling) approach. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between Service Quality, Food Quality, and Menu Balance for employee satisfaction.
Pengaruh Kualitas Produk, Citra Merek, dan Promosi Terhadap Kepuasan Pelanggan Di Kopi Kenangan Ruko MOI Ade wira Surya pangestu; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of product quality, brand image, and promotion on customer satisfaction at Kopi Kenangan Ruko Mall Of Indonesia. The population of this study are consumers who have made more than one purchase. and the sampling technique used is purposive sampling. The sample size is 85 respondents. The data analysis method in this study uses multiple regression analysis using the SPSS 24 program. The results of this study include product quality, brand image, and promotions have a positive and significant impact on customer satisfaction Kopi Kenangan Ruko Mall Of Indonesia. Keywords: product quality, brand image, promotion, customer satisfaction
PENGARUH PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI STARBUCKS COFFEE SUMMARECON MALL BEKASI Ahmad Dani Rifai; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah harga, promosi dan lokasi mempengaruhi keputusan pembelian. Populasi dalam penelitian ini adalah pengunjung starbuck summarecon mall Bekasi yang sudah melakukan pembelian lebih dari dua kali. Sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan jumlah responden 150 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil penelitian membuktikan bahwa terdapat adanya pengaruh harga (X1), promosi (X2) dan lokasi (X3) terhadap keputusan pembelian (Y) starbuck summarecon mall bekasi secara parsial dan simultan.
Pengaruh Promosi, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Baba Rafi Kebab Turki ryan akmal arisandi; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, kualitas produk dan harga terhadap keputusan pembelian pada Baba Rafi Kebab Turki Jakarta. Populasi dalam penelitian ini adalah pengunjung Baba Rafi Kebab Turki Jakarta. Teknik Sampling yang digunakan dalam penelitian ini adalah accidental sampling dengan menggunakan kuesioner dan mendapatkan jumlah responden sebanyak 156 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil dari penelitian ini menunjukkan bahwa promosi (x1), kualitas produk (x2) dan harga (x3) berpengaruh terhadap keputusan pembelian (y1). Kata Kunci : Promosi, Kualitas Produk, Harga, Keputusan Pembelian
THE INFLUENCE OF TAHAPAN BCA'S QUALITY TO CUSTOMER SAVING DECISION THROUGH BRAND IMAGE OF BANK CENTRAL ASIA Harvellino Fernando; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze and determine the effect of the quality of tahapan bca on saving decision through brand image of Bank Central Asia. The population in this study are consumers who have made savings and transactions more than twice and the sampling technique used is accidental sampling with a total of 254 respondents. The data analysis method used is the Structural Equation Model using Smart-PLS 3. The results showed that the quality of tahapan bca had a significant effect on saving decisions. On the other hand, the quality of tahapan bca has an influence on brand image. Meanwhile, brand image has a significant effect on saving decisions.
Pengaruh Kualitas Pelayanan,Lokasi dan Promosi terhadap Kepuasan Pelanggan lastri Juli Yanti; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, location and promotion on customer satisfaction simultaneously or partially at Hotel Royal Kuningan Jakarta. In this study, data were collected by purposive sampling technique and obtained the number of respondents as many as 150 people. The analysis technique used in this research is multiple linear regression with SPSS software. The results showed that there was a significant effect of service quality, location and promotion partially and simultaneously on customer satisfaction at Hotel Royal Kuningan Jakarta.
PENGARUH KEPEMIMIPINAN, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA PADA HOTEL BINTANG 5 DI JAKARTA Diana Isbarhani; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kepuasan kerja menjadi variabel yang dipengaruhi oleh varibel kepemimpinan, motivasi, dan disiplin. Populasi adalah karyawan hotel dan dengan menggunakan teknik sampling Accidental sampling diperoleh 150 karyawan sebagai reponden. PLS merupakan teknik pengolahan data yang digunakan dalam penelitian ini. Hasil pengujian hipotesis menunjukkan bahwa adanya pengaruh yang signifikan pada variabel kepemimpinan, motivasi, dan disiplin terhadap kepuasan kerja. Berdasarkan hasil penelitian dapat disarankan, perlunya keterlibatan pemimpin dalam mengapresiasi kerja karyawan. Melakukan motivasi intrinsik maupun ekstrinsik kepada karyawan agar karyawan menyukai pekerjaannya dengan memberikan reward kepada karyawan yang berprestasi, sehingga menimbulkan rasa kepuasan kerja terhadap karyawan tersebut. Perlu memaksimalkan waktu kerja secara optimal, maka akan meningkatkan rasa disiplin.
Co-Authors Ade Pristiwani Ade wira Surya pangestu Adila ramadhani Ahmad Dani Rifai Andary Nur Afifah Bangkit Saputra Diana Isbarhani Elza Dwi Fernanda Fitri Nur Aliyah GABRIELA JULIANTI Harvellino Fernando Inggit Rahmawati lastri Juli Yanti Maribeth Adela Maulia Samsa Melianto Sandi Refita Filiang ryan akmal arisandi Salma Yudita Pratiwi Septian Tri Saputra