Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Human Capital Development
Maulia Samsa
STEIN
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Maulia Samsa Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pada Hajj Chicken Resto Pakisaji Malang Maulia Samsa; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine whether product quality, price and brand image affect purchasing decisions. The population in this study were visitors to Hajj Chicken Resto Pakisaji Malang who had made purchases more than twice. The sample used in this study is purposive sampling using the number of respondents 120 people. The method used is quantitative research methods and uses multiple linear analysis techniques. The results of the study prove that there is an influence of product quality (X1), price (X2) and brand image (X3) on purchasing decisions (Y) fried chicken flour at Hajj Chicken Resto Pakisaji Malang partially and simultaneously.
Co-Authors Meylani Tuti