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Yosafat Puji Hastoko
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Pengaruh kualitas pelayan dan suasana terhadap loyalitas pelanggan melalui kepuasan pelanggan di The Oakroom Whiskybar Jakarta Rossiana Kiki Setiowati; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and atmosphere on customer loyalty through customer satisfaction at The Oakroom Whiskeybar Jakarta. Customers of The Oakroom are respondents in this study. The sampling technique used purposive sampling as many as 100 customers as respondents. The data analysis method in this study used quantitative descriptive. This study uses the Structural Equation Model (SEM). By using the SmartPLS 3.0 application as the data processing. The results of hypothesis testing indicate that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer satisfaction. The atmosphere has a positive and significant impact on customer loyalty. Atmosphere has a positive and significant effect on customer satisfaction. Meanwhile, customer satisfaction does not have a positive and significant effect on customer satisfaction. Service quality has no positive and significant effect on customer loyalty through customer satisfaction. The atmosphere has no positive and significant effect on customer loyalty through customer satisfaction. Keywords : Service Quality, Store Atmosphere, Customer Loyality, Customer Satisfaction
PENGARUH GAYA HIDUP, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI PAUL BAKERY RESTAURANT Muhamad Surya; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the influence of lifestyle, price perception, and brand image on purchasing decisions, the sample in this study was customers who visited Paul Bakery Restaurant which has a branch in Pacific Place Mall. With a sampling of 100 respondents. The sampling technique uses accidental sampling. The method used in this study is multiple linear regression. This study shows that lifestyle, price perception, brand image have an influence on purchasing decisions both partially and simultaneously.
Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi Terhadap Keputusan Menginap di The Sultan Hotel Jakarta Vica Apriyanti; Yosafat Puji Hastoko
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of product quality, price perception, and promotion on the decision to stay at The Sultan Jakarta Samples were taken of 100 respondents using accidental sampling technique. The data analysis method used in this research is multiple linear regression, validity test, reliability test, classical assumption test, and correlation analysis and coefficient of determination. The author uses a quantitative descriptive method by analyzing data using SPSS version 20. The results of this study indicate that product quality has a significant effect on decision stay, price perceptions have a significant effect on decision stay, and promotions have a significant effect on decision stay. Simultaneously the variables of Product Quality, Price Perception and Promotion have a significant effect on decision stay at The Sultan Hotel Jakarta. Keywords : Product Quality, Price Perception, Promotion, Decision Stay.
Co-Authors Muhamad Surya Rossiana Kiki Setiowati Vica Apriyanti