Human Capital Development
Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT

PENGARUH GAYA HIDUP, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI PAUL BAKERY RESTAURANT

Muhamad Surya (Unknown)
Yosafat Puji Hastoko (Unknown)

Article Info

Publish Date
30 Apr 2022

Abstract

The purpose of this study was to determine the influence of lifestyle, price perception, and brand image on purchasing decisions, the sample in this study was customers who visited Paul Bakery Restaurant which has a branch in Pacific Place Mall. With a sampling of 100 respondents. The sampling technique uses accidental sampling. The method used in this study is multiple linear regression. This study shows that lifestyle, price perception, brand image have an influence on purchasing decisions both partially and simultaneously.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Human Capital Development
Website

Abbrev

hcd

Publisher

Universitas Asa Indonesia

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...