Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Human Capital Development
Malvin Raffy Oscar
Universitas Asa Indonesia
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Padang Sederhana Cakung Malvin Raffy Oscar; Rully Arifiansyah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the impact of service quality, product quality, and price perceptions on customer satisfaction at the Simple Padang Restaurant in Cakung. Sampling was carried out using a purposive sampling technique and involved 100 respondents. Hypothesis testing is done by applying path analysis using SPSS software. The results showed that service quality has a positive and significant impact on customer satisfaction; product quality has a significant influence on customer satisfaction; and price perceptions have a positive and significant influence on customer satisfaction.
Co-Authors Rully Arifiansyah