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All Journal Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) BULLET : Jurnal Multidisiplin Ilmu Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Human Capital Development Panorama Nusantara Asian Journal of Management, Entrepreneurship and Social Science J-CEKI
Rully Arifiansyah
Universitas Asa Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah Rully Arifiansyah; Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5117

Abstract

Social media as an online communication has been utilized by tourism organizer to become one of the promotional media, as well as a means of increasing attachment relationships with the community. The purpose of this study is to find out the role of social media in Taman Mini Indonesia Indah on tourist Visit Decision. The data was taken from 207 respondents of social media users. The research instrument used questionnaires through a number of items with a Likert scale of 1-5. And data processing uses the help of PLS consisting of Validity Test and Reliability Test. The data analysis in this study used Convergent Validity and Discriminant Validity. Structural Model Testing consists of R-square analysis with Blindfolding calculations. The results showed that the quality of destinations and the image of destinations had a positive and significant relationship, while social media had no significant effect on visiting decisions. This study highlights the use of social media is very important in an effort to improve the promotion of Taman Mini Indonesia Indah.
E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII Darwin Raja Unggul Saragih; Rully Arifiansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.824 KB)

Abstract

Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Kopi Nako Depok Ainun Syahriyah; Rully Arifiansyah
Jurnal Multidisiplin Madani Vol. 2 No. 8 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i8.1061

Abstract

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, kualitas produk dan lokasi terhadap keputusan pembelian pada Kopi Nako Depok. Populasi dalam penelitian ini ialah masyarakat yang pernah melakukan pembelian di Kopi Nako Depok dari bulan April sampai Juli 2022. Sampel responden yang penulis gunakan adalah 100 responden. Menggunakan metode analisis regresi linear berganda. Metode pengumpulan data dilakukan dengan menyebar kuesioner sebelum menggunakan uji asumsi klasik oleh SPSS 20 sebagai alat, diikuti oleh pengujian hipotesis. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan, kualitas produk dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kopi Nako Depok
Pengaruh Kualitas Pelayanan, Fasilitas, dan Persepsi Harga terhadap Keputusan Menginap di Hotel Santika Kelapa Gading Fitri Handayani; Rully Arifiansyah
Formosa Journal of Multidisciplinary Research Vol. 1 No. 4 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i4.923

Abstract

Tujuandaripenelitianiniadalahuntukmenganalisisdanmengetahuikualitaspelayanan, fasilitas dan persepsi harga terhadap keputusan menginap di hotel Santika Kelapa Gading.Pengumpulan data dilakukan pada bulan Februari 2022 melalui survei terhadap konsumen yang menginap sebanyak 100 responden. menggunakan metode purposive samplingyang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan IBM SPSS20. Hasil penelitian iniditemukanbahwa variabel kualitas pelayanan, fasilitas, dan persepsi harga berpengaruh signifikan terhadap pengambilan keputusan menginapsecara parsialdan simultan.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI COFFE SHOP SUDUT TIMUR Adinda Yulia Dwiyanti; Rully Arifiansyah
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.209

Abstract

The purpose of this study was to determine whether there is a relationship between product quality, price perception, and word of mouth on purchasing decisions at the East Corner Coffee Shop of Jakarta. The population that was the subject of the study was visitors to the East Corner Coffee Shop. The sample technique used is Accidental Sampling with 100 respondents. The analysis method used is multiple linear regression analysis with the help of SPSS 16 software. Data was collected through questionnaires that were tested for their validity and reliability. The results showed that product quality had a positive and significant influence on purchasing decisions, while price perception and word of mouth had an influence but not significant either partially or simultaneously
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI CILLO COFFEE Ranata Silvia; Rully Arifiansyah
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.218

Abstract

This research was to assess the correlation between product quality, perceived price, and service quality in relation to customer satisfaction at Cillo Coffee. The participants in the survey were individuals who visited Cillo Coffee. A sample of 100 respondents was randomly selected for the study. Multiple regression analysis using SPSS 25 was employed as the analytical method. The data collection process involved the utilization of questionnaires, which were assessed for validity and reliability. The findings of the study indicate that product quality (X1), price perception (X2), and service quality (X3) exhibit a positive and significant influence on customer satisfaction (Y).
Pengaruh Brand Image, Kualitas Produk dan Persepsi Harga terhadap Kepuasan Pelanggan di Kopi Tuku Grand Galaxy Bekasi Veronica Cynthia; Rully Arifiansyah
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Penelitian ini bertujuan untuk menentukan pengaruh brand image, kualitas produk, dan persepsi harga secara parsial maupun simultan terhadap kepuasan pelanggan. Populasi penelitian ini adalah pelanggan yang berkunjung ke Kopi Tuku Grand Galaxy Bekasi. Sampel yang digunakan terdiri dari 100 responden yang merupakan pelanggan dengan kriteria khusus, yaitu telah melakukan pembelian di Kopi Tuku Grand Galaxy Bekasi minimal dua kali atau lebih. Teknik sampling yang digunakan adalah purposive sampling, yang memilih responden berdasarkan kriteria tersebut. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen, dengan tujuan mendapatkan 100 responden sesuai dengan kriteria yang telah ditetapkan. Selanjutnya, peneliti melakukan survei dan melakukan uji validitas serta uji reliabilitas terhadap instrumen penelitian. Metode analisis data yang digunakan adalah analisis regresi. Hasil penelitian menunjukkan bahwa secara parsial variabel brand image, kualitas produk, dan persepsi harga memiliki pengaruh signifikan terhadap kepuasan pelanggan di Kopi Tuku Grand Galaxy. Secara simultan, ketiga variabel tersebut juga memiliki pengaruh signifikan terhadap kepuasan pelanggan di Kopi Tuku Grand Galaxy Bekasi.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MENYA MUSASHI BUKOTSU MALL KOTA KASABLANKA Maftuh Inayah; Rully Arifiansyah
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

A B S T R A C T This researched to analyze product quality, price perception and service quality on satisfaction customers at Menya Musashi Mall Kota Kasablanka. The population in this study were customers of Menya Musashi Mall Kota Kasablanka, using primary data in the form of a questionnaire. Data is taken by using purposive sampling method as many as 130 respondents, when 30 respondents are intended for validity testing, and the rest are designed for research calculation. The data analysis method used in this study is multiple linear regression analysis. The analysis includes validity and reliability tests, classical assumption tests, multiple regression analysis, t test and F test, as well as analysis of the coefficient of determination (R2). The results of this study state that simultaneously the three variables are stated influence purchasing decisions. Product quality partially does not affect customer satisfaction. while the variables of price perception and service quality are significant on customer satisfaction at Menya Musashi Mall Kota Kasablanka. A B S T R A K Penelitian ini bertujuan untuk menganalisis kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan di Menya Musashi Mall Kota Kasablanka. Populasi dalam penelitian ini adalah pelanggan Menya Musashi Mall Kota Kasablanka, dengan menggunakan data primer berupa kuesioner. Data adalah diambil dengan menggunakan metode purposive sampling sebanyak 130 responden, dimana 30 responden dimaksudkan untuk pengujian validitas, dan sisanya dirancang untuk penelitian perhitungan. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda analisis. Analisis meliputi uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, uji t dan uji F, serta analisis koefisien determinasi (R2). Hasil penelitian ini menyatakan bahwa secara simultan ketiga variabel tersebut dinyatakan mempengaruhi keputusan pembelian. Kualitas produk secara parsial tidak mempengaruhi kepuasan pelanggan. sedangkan variabel persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan Menya Musashi Mall Kota Kasablanka.
Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sicepat Ekspres Jakarta Lutfiyah Maharrani; Rully Arifiansyah
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to investigate how the customer satisfaction of Sicepat Ekspres Jakarta is affected by factors such as the perception of the pricing of services and the quality of those services. In this study, a purposive sampling approach was taken, and the total number of participants who served as research samples was one hundred. A questionnaire was used to collect the data for this study. The primary data from the subsequent investigation were evaluated using multiple linear regression test instruments within SPSS 25. According to the findings of this research project, factors such as customer happiness are partially influenced by brand image, price perception, and service quality. Furthermore, when taken as a whole, the analysis findings explain why factors such as customer happiness are related to brand image, price perception, and service quality. Keywords : Brand Image; Price Perception; Service Quality; Customer Satisfaction
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Padang Sederhana Cakung Malvin Raffy Oscar; Rully Arifiansyah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate the impact of service quality, product quality, and price perceptions on customer satisfaction at the Simple Padang Restaurant in Cakung. Sampling was carried out using a purposive sampling technique and involved 100 respondents. Hypothesis testing is done by applying path analysis using SPSS software. The results showed that service quality has a positive and significant impact on customer satisfaction; product quality has a significant influence on customer satisfaction; and price perceptions have a positive and significant influence on customer satisfaction.
Co-Authors Adinda Yulia Dwiyanti Agus Riyanto Agus Surya Bharmawan Ahmad Fauzi Ainun Syahriyah Aristanto, Aristanto Bagus Pamungkas Bima Aji Saputra Darwin Raja Unggul Saragih Devi Rahmah Sope Eka Bobby Febrianto, Eka Bobby Evan Haviana Fitri Handayani Hasbiah Jatmiko Wahyu Nugroho  Lutfiyah Maharrani Maftuh Inayah Malvin Raffy Oscar Melina Aulia Muhammad Arsyad nabila salsabillah Novan Andriyansyah Nurlaila Syarfiah Asfo Ranata Silvia Sandy Eko Prakoso Sari Agusliana Savyra Dwi Putri Veronica Cynthia Verry Cyasmoro Widiawati, Wilda