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All Journal Human Capital Development Panorama Nusantara
Sinthon L Siahaan
Universitas Asa Indonesia
Economics, Econometrics & Finance Other

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PENGARUH KUALITAS PRODUK, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN DI WARUNG GOCENG KELAPA DUA Farhan Yusmana; Sinthon L Siahaan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of location, word-ofmouth, and product quality on customer satisfaction at Warung Goceng Kelapa Dua. This study used 130 respondents, of which 30 respondents were for validity and reliability tests, and 100 respondents for data processing. The population in this study is customers who come to the goceng stall. The research method used is quantitative descriptive and the analysis method uses multiple linear regression and the sample in this study uses incidental sampling techniques. The results of this study show that partially product quality affects consumer satisfaction, location affects consumer satisfaction, and word of mouth affects consumer satisfaction. While simultaneously product quality, location, and word of mouth affect together on consumer satisfaction.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Muhammad Gilang Yulianzha; Sinthon L Siahaan
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Kahf facial wash. This study used a quantitative method, distributing questionnaires to 100 respondents who use Kahf facial wash products. Data were obtained using IBM SPPS Statistics version 25 to determine the relationship between the variables in the research method. The analysis results indicate that product quality, brand image, and promotion have a positive influence on purchasing decisions for Kahf facial wash products.
PENGARUH CITRA DESTINASI, DAYA TARIK WISATA DAN LOKASI TERHADAP KEPUASAN WISATAWAN DI TAMAN MARGASATWA RAGUNAN Rossika Mardhova; Sinthon L Siahaan
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Studi ini bertujuan untuk mengalisis dan menggetahui pengaruh citra destinasi, kualitas pelayanan dan lokasi terhadap kepuasan wisatawan. Populasi dalam studi ini adalah pengunjung Taman Margasatwa Ragunan dengan jumlah responden 100 orang. Penentuan sampel menggunakan purposive sampling dengan kriteria telah melakukan kunjungan minimal dua kali. Pengumpulan data dilaksanakan menggunakan kuesioner dengan Skala Liker. Sedangkan teknik analisis menggunakan Structural Equation Model (SEM) dengan bantuan aplikasi Smartpls 3. Hasil studi menunjukkan bahwa citra destinasi, kualitas pelayanan dan lokasi masing-masing berpengaruh terhadap kepuasan pengunjung.
Co-Authors Farhan Yusmana Muhammad Gilang Yulianzha Rossika Mardhova