Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Human Capital Development
Mochamad Erland Prawiratama
Universitas Asa Indonesia
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
Co-Authors Darwin Raja Unggul Saragih