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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal Jurnal Manajemen dan Bisnis Jurnal Indonesia Sosial Sains Mimbar Administrasi Human Capital Development Panorama Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Social Sciences Other

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The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah Rully Arifiansyah; Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5117

Abstract

Social media as an online communication has been utilized by tourism organizer to become one of the promotional media, as well as a means of increasing attachment relationships with the community. The purpose of this study is to find out the role of social media in Taman Mini Indonesia Indah on tourist Visit Decision. The data was taken from 207 respondents of social media users. The research instrument used questionnaires through a number of items with a Likert scale of 1-5. And data processing uses the help of PLS consisting of Validity Test and Reliability Test. The data analysis in this study used Convergent Validity and Discriminant Validity. Structural Model Testing consists of R-square analysis with Blindfolding calculations. The results showed that the quality of destinations and the image of destinations had a positive and significant relationship, while social media had no significant effect on visiting decisions. This study highlights the use of social media is very important in an effort to improve the promotion of Taman Mini Indonesia Indah.
E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII Darwin Raja Unggul Saragih; Rully Arifiansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.824 KB)

Abstract

Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.
Pengaruh Kualitas Produk, Persepsi Harga, dan Suasana Toko terhadap Keputusan Pembelian Kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah Laras Wulandari; Darwin Raja Unggul Saragih
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.002 KB) | DOI: 10.31004/jptam.v6i2.5001

Abstract

Penelitian ini bertujuan agar melakukan analisa terhadap kualitas produk, persepsi harga, serta suasana toko bagi keputusan pembelian produk kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah. Populasi penelitian ini yaitu pelanggan yang membeli kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah, dan data primer berbentuk kuesioner. Pengumpulan data sebanyak 120 responden secara accidental sampling. Selain itu, 20 responden ditujukan untuk pengujian validitas, dan sisanya dirancang untuk perhitungan penelitian. Metode analisis data yang diterapkan pada penelitian ini yakni analisis regresi linier berganda. Analisis yang dilaksanakan diantaranya uji validitas serta reliabilitas, uji asumsi klasik, analisis regresi berganda, uji t serta uji F, maupun analisis koefisien determinasi (R2). Hasil penelitian ini menggambarkan yakni ketiga variabel itu secara simultan memiliki pengaruh Keputusan Pembelian. Kualitas Produk serta Persepsi Harga dapat mempunyai dampak yang berpengaruh kepada Keputusan Pembelian, sedangkan Suasana Toko tidak signifikan dalam Keputusan Pembelian.
The Role of Customer Satisfaction Mediates the Valuables of Service Quality and Location on Purchase Intention Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6249

Abstract

This study aims to investigate the effect of customer satisfaction on the selective behavior of hotel guests among various choices so that it valuables the competitive advantage of hoteliers. This research was conducted using a quantitative method with a Likert scale through data collected from 120 hotel guests four stars in the capital city of Jakarta and processed using the SPSS application. Overall satisfaction is a priority in this study to achieve research objectives through service quality and location, which mediated by customers satisfaction were positively and significantly influenced purchase intention according to the results of this study. Hoteliers can use the study findings to consider competitive strategies in the HOLSERV advantage. Further research is needed so that service quality, location, and customer satisfaction can be used as tools in the marketing strategy of a hotel business.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI DARING TERHADAP KEPUTUSAN PEMBELIAN KEMBALI AYAM KOPLO TEBET, JAKARTA SELATAN Ignatius Stefanus Manogi Kevin; Darwin Raja Unggul Saragih
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This research aims to analyze the influence of product quality, price perception and promotion on the repurchase decision of Ayam Koplo Tebet, South Jakarta. This study used the purposive sampling method with a total of 100 research samples. Data collection is carried out using questionnaires. The primary data obtained from the study were then analyzed using multiple linear regression test tools using the help of SPSS 25. The results of this study show that product quality, price perception, and online promotion partially influence the decision to repurchase Ayam Koplo Tebet, South Jakarta. And the results of the analysis together show that product quality, price perception, and online promotion have a positive effect on the repurchase decision of Ayam Koplo Tebet, South Jakarta.
Rethinking Supply Chain Disruption Strategy to Address Challenges of Diversification and Substitution as an Instrument Contingency in Some Manufacturing Firms in Indonesia Darwin Raja Unggul Saragih
Jurnal Indonesia Sosial Sains Vol. 4 No. 08 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i08.876

Abstract

The COVID-19 pandemic disrupted supply chains that had not yet recovered and were again affected by the Russian invasion of Ukraine. This situation threats the global economy with stagflation and significantly impacts some manufacturing firms in Indonesia. The researcher focuses on alternative solution strategies as a direct consequence of the supply chain disruption. This study was conducted on some manufacturing firms currently facing significant problems with raw material supply. The researcher adopts a qualitative review methodology and in-depth interviews with a limited number of n=19 participants to find data analysis. An overview of findings as a basis for subsequent relevances and understanding for manufacturers considering developing relationship-integrated domestic supply chains. The operations of manufacturing firms that depend on imported raw materials must be shut down, resulting in rising prices. It is challenging for manufacturers to raise the price of finished goods. Manufacturers must begin developing domestic supply chains to be more cost-effective and to support sectors amid uncertainty and complexity in demand for future supply.
WoM Role on The Tourist Attraction Image and Re-visit Intention Darwin Raja Unggul Saragih; Farid Said
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.999

Abstract

As an educational tourist attraction, the Zoology Museum can give visitors memorable experiences and help managers evaluate and improve their operations. This study aims to analyze the direct impact of word-of-mouth into tourist attraction image and re-visit intention. This study used the purposive sampling method and quantitative approach to evaluate reflective indicators and the relationship between variables. Google Forms and surveys were used to get data from a sample of 258 respondents and 30 were first tested for validity and reliability to ensure the analysis was continued. Data processing used SEM PLS 3.0 software. The result indicates that word-of-mouth significantly increases re-visit intention. The results show that tourist attraction images significantly increase re-visit intention, including word-of-mouth as a mediator. Word-of-mouth is pivotal in the tourism industry, and this study underscores its merits for visitors and management. By incorporating sustainable practices into the marketing process, the management of the Zoology Museum can distinguish its services and products and cultivate a robust brand identity. The findings of this study indicate a positive and substantial impact of the tourist attraction's image on re-visit intention. At the same time, word-of-mouth also significantly influences re-visit intention
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Mcdonald`s Muhammad Rizky Fathoni; Darwin Raja Unggul Saragih
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1525

Abstract

This study aims to analyze the effect of product quality, price perception and location on customer satisfaction through purchasing decisions. The object of research on McDonald's Cibinong with the number of population or customers who have made purchases more than twice. Data collection techniques, purposive sampling methods and data processing with SmartPls on a total of 200 respondents. The results of this study show that product quality has a significant impact on customer satisfaction and purchasing decisions have a significant impact on customer satisfaction through purchasing decisions. Price perception has a significant impact on customer satisfaction, purchasing decisions have a significant impact on customer satisfaction through purchasing decisions, and location is not significant on customer satisfaction but has a significant effect on purchasing decisions and has a significant effect on customer satisfaction through purchasing decisions, purchasing decisions have a significant impact on customer satisfaction.
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI HOTEL RAFFLES JAKARTA Julian Wisnu Putra Perdana; Darwin Raja Unggul Saragih
Human Capital Development Vol 6 No 3 (2019): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- This research aims is to analyze the influence of leadership, motivation and communication to empeloyee’s performance. Design/methology/approach The research done in Raffles Hotel Jakarta by distributing questionairs to 100 respondents, bu purposive sampling method. Analysis method used is multiple regression and its requirements . Findings- Based on the analysis, it can be concluded that, there is a weak but real effect of leadership on employee’s performance with a contribution of 8.58%. There is a moderate but real influence of motivation on empeloyee’s performance with contribution equal to 17,38%. There is a strong and real influence of communication on empeloyee’s performance with contribution equal to 61,93%. If the variables are combined together it is found that there is a very strong positive influence of the three variables together to determine the empeloyee’s performance with a contribution of 81,18%, where other factors are influential but not discussed in this research that is equal to 18,98%.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Suasana Terhadap Kepuasan Pelanggan di Ichiban Sushi Mall Cipinang Indah Maylinda Riska Ayu; Darwin Raja Unggul Saragih
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of product quality, service quality, and atmosphere on customer satisfaction at Ichiban Sushi Mall Cipinang Indah. The sampling technique was non-probability, with a purposive sampling method of 100 respondents. The population in this study is customers who have come to Ichiban Sushi Mall Cipinang Indah more than twice. The quantitative analysis method is a multiple linear regression analysis using SPSS version 21. The results showed that product quality had a positive and significant effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, and the atmosphere had a positive and significant effect on customer satisfaction. Product quality, service quality and atmosphere simultaneously had a positive and significant effect on customer satisfaction Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan suasana terhadap kepuasan pelanggan di Ichiban Sushi Mall Cipinang Indah. Teknik pengambilan sampel yang digunakan adalah non probability sampling, dengan metode purposive sampling sebanyak 100 responden. Populasi dalam penelitian ini adalah pelanggan yang pernah datang di Ichiban Sushi Mall Cipinang Indah lebih dari dua kali. Metode analisis yang digunakan adalah kuantitatif dengan analisis regresi linier berganda menggunakan SPSS versi 21. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan suasana berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas produk, kualitas pelayanan dan suasana secara simultan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan.
Co-Authors Amelia Arni Handaja Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Intan Karunia Ramadhan Julian Wisnu Putra Perdana Laras Wulandari Maylinda Riska Ayu Mochamad Erland Prawiratama Mochammad Khadafi Muhammad Rizky Fathoni Nanini Diva Malinka Niko Raihan Firdaus Nurul Zahra Reynaldi Andryan Ricky Talumantak Risky Septiani Rizky Ardhana Rully Arifiansyah Sofy Cahyaningrum