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All Journal Human Capital Development
Reynaldi Andryan
Universitas Asa Indonesia
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PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
Co-Authors Darwin Raja Unggul Saragih