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All Journal Jurnal Pendidikan dan Sosial Humaniora MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Imam Hasani
STAI Al-Hamidiyah Jakarta
Humanities Economics, Econometrics & Finance Education

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Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol Imam Hasani; Hartin Kurniawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.975

Abstract

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.
Membangun Lingkungan yang Mendukung Pertumbuhan dan Pembelajaran: Studi Kasus Sekolah Ramah Anak di SDIT AR-Rahmaniyah Depok Imam Hasani; Hartin Kurniawati
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 3 (2024): September: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i3.4007

Abstract

This study aims to analyze how SDIT AR-Rahmaniyah Depok implements the concept of child-friendly school to create an environment that supports the growth and learning of all students, including those with special needs. Using an in-depth interview approach with various parties in the school, this study uncovers the main motivations behind the implementation of the concept, the specific policies implemented, as well as the challenges faced by the school in creating an inclusive and enjoyable learning atmosphere. It also explores the central role of teachers and the involvement of parents and communities in supporting inclusive education. It was identified that the success of the program is underpinned by effective communication, ongoing training and collaboration with various health and psychology professionals in supporting students' mental and emotional well-being. As such, this study offers a comprehensive insight into how schools can develop effective and sustainable inclusive practices and provides recommendations for improvement and future development to ensure all children can learn and grow in a safe, supportive and inclusive environment.
Co-Authors Hartin Kurniawati