Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin
Sabrina Meisa Rahmawati
Universitas Wijaya Kusuma Surabaya
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Manajemen Sumber Daya Manusia Global dalam Meningkatkan Kinerja Perusahaan Rezi Ardiansyah; Arya Putra Pracandra; Diajeng Putri Ambar Sari; Sabrina Meisa Rahmawati; Muhammad Asrul Fajri; Dewi Nuraini
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 2 (2024): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i2.2129

Abstract

In the dynamic era of globalization, Human Resource Management (HRM) has become key to success for companies in the global market. Global HRM involves an approach that considers global factors such as culture, labor regulations, and market demands. Challenges include adapting to cultural diversity, varying labor regulations, and managing dispersed teams. However, global HRM also presents opportunities, including broader access to global talent. Through detailed analysis, this journal aims to provide valuable insights for HRM practitioners and company leaders in managing human resources in the globalization era. The research method used is qualitative and descriptive, with literature studies as the data source. The research results highlight the importance of global human resource management in achieving organizational goals in diverse global markets. Proposed solutions include flexibility, effective resource management, cultural awareness enhancement, and employee engagement. With the implementation of effective HRM policies, organizations can enhance their performance and achieve their business goals in the global business era
Narasi Konsumen tentang Pengalaman Belanja pada Promo 11.11 dan 12.12 di Shopee Davina Malva Fauza; Anita Dwi Anggreani; Sabrina Meisa Rahmawati; Kristiningsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i4.917

Abstract

Fenomena promo tanggal kembar seperti 11.11 dan 12.12 telah menjadi strategi pemasaran utama platform e-commerce, khususnya Shopee. Promo ini tidak hanya mendorong peningkatan transaksi, tetapi juga membentuk pengalaman dan narasi konsumen dalam berbelanja daring. Penelitian ini bertujuan untuk mengkaji narasi konsumen mengenai pengalaman belanja pada promo 11.11 dan 12.12 di Shopee melalui pendekatan studi literatur. Metode yang digunakan adalah literature review terhadap jurnal ilmiah terbitan tahun 2020–2025 yang membahas perilaku konsumen, promo tanggal kembar, flash sale, dan pengalaman belanja online. Hasil kajian menunjukkan bahwa promo tanggal kembar membentuk narasi konsumen yang didominasi oleh perasaan antusias, urgensi, dan kecenderungan pembelian impulsif. Selain itu, faktor diskon, gratis ongkos kirim, dan kemudahan penggunaan aplikasi turut memperkuat pengalaman positif konsumen, meskipun terdapat kendala teknis yang memengaruhi kepuasan secara keseluruhan.
Co-Authors Anita Dwi Anggreani Arya Putra Pracandra Davina Malva Fauza Dewi Nuraini Diajeng Putri Ambar Sari Kristiningsih Kristiningsih Muhammad Asrul Fajri Rezi Ardiansyah