Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Economics Development Research (IJEDR)
Nendah Dewi Yuningsih
Universitas Buana Perjuangan Karawang
Economics, Econometrics & Finance Social Sciences

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Does On-Line Shop Influence The Volume of Sales? Nendah Dewi Yuningsih; Rieke Retnosary; Dini Yani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5121

Abstract

Dhinda hijab store, one of the micro, small, and medium enterprises in Karawang City, implements an inclusive marketing strategy. This shop actively participates in sales through the e-commerce platform Shopee and also opened a physical shop in Karawang downtown. Dhinda hijab store develops a marketing network by having resellers help distribute its products. To increase sales volume on the Shopee e-commerce platform, Dhinda hijab store is running various promotional features. Dhinda uses product advertising, holds live streaming, and arranges attractive store decorations to attract consumer attention.
Co-Authors Dini Yani Rieke Retnosary