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All Journal Jurnal Manajemen Dakwah Journal of Society Counseling
Kusnadi Kusnadi
Fakultas Dakwah dan Komunikasi UIN Raden Fatah Palembang
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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STRATEGI PEMASARAN HASIL PENGELOLAAN HASIL BANK SAMPAH SAKURA PALEMBANG DI MASA PANDEMI COVID-19 Trisa Okfarianti; Kusnadi Kusnadi; Eni Murdiati; Hidayat Hidayat; Karerek Karerek
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13073

Abstract

This research is motivated by what happened at the Sakura Waste Bank, apart from dealing with other similar waste banks, they also faced unstable conditions due to the Covid 19 Pandemic. This caused sales at the waste bank to experience significant declines. With the issuance of government regulations not to leave the house, of course this has a big impact. This will hinder the marketing process of the Sakura waste bank, which can normally carry out marketing activities directly to consumers, but with this crowd restriction, the waste bank cannot do so, so it has to change its marketing strategy in order to survive during the current pandemic. With the formulation of the problem, namely (1) What are the obstacles faced by the Sakura Garbage Bank during the pandemic? (2) what marketing strategy was implemented by the Sakura Waste Bank during the Pandemic? This research uses descriptive qualitative which consists of observation, documentation and interviews as data collection techniques sourced from primary data and secondary data. The data analysis technique uses data reduction, data presentation and conclusion drawing. From the results of the implementation of this study, implementing a marketing strategy at the Sakura Palembang Waste Bank during the pandemic, namely using a SWOT analysis marketing strategy. The inhibiting factor of this research is the lack of awareness of human resources including millennials towards the Waste Bank business. Keywords: Marketing Strategy, Marketing, Waste Bank, Covid -19
Penerapan Layanan Bimbingan Kelompok Dengan Metode Relaksasi Untuk Mengatasi Kecemasan Lansia Nofria Rahmadani; Kusnadi Kusnadi; Lena Marianti
Journal of Society Counseling Vol. 1 No. 1 (2023): Journal of Society Counseling
Publisher : Scidacplus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59388/josc.v1i1.166

Abstract

Old age brings physical, psychological, and bodily changes. The decline in physical strength occurs during the elderly phase, causing difficulties and anxiety. Group counseling services with a relaxation method help the elderly overcome anxiety and achieve a happy elderly phase. Therefore, a research titled "Implementation of Group Counseling Services with Relaxation Method for Addressing Elderly Anxiety at Harapan Kita Social Welfare Home in Palembang" was conducted. The research aims to understand the behavior of the elderly and analyze the implementation of group counseling services for addressing elderly anxiety at Harapan Kita. Qualitative approach with field research methodology was used, employing observation, interviews, and documentation for data collection. Findings indicate varied behavior influenced by motivation, health, social support, and individual preferences. Implementing group counseling with relaxation method shows positive potential in alleviating elderly anxiety. The program consists of initial, transitional, working, and concluding stages, helping the elderly understand and apply relaxation techniques such as muscle relaxation and recitation. These methods enable focus and calmness, reducing anxiety symptoms like restlessness, tension, fear, and nervousness. Group counseling provides support and fosters experience sharing, an effective strategy for enhancing elderly well-being at Harapan Kita Social Welfare Home in Palembang.
Co-Authors Eni Murdiati Hidayat Hidayat Karerek Karerek Lena Marianti Nofria Rahmadani Trisa Okfarianti