Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Sultan Sultan
Universitas Negeri Mataram
Religion Humanities Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Potret Tubuh Perempuan dalam Iklan Body Lotion: Analisis Wacana Kritis Norman Fairclough Suhartatik Suhartatik; Moh. Hafid Effendy; Agus Purnomo Ahmad Putikadyanto; Sultan Sultan
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 6 No. 1 (2024)
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.v6i1.14330

Abstract

This research was motivated by the researcher's interest in uncovering the meaning behind body lotion advertisements, which the majority of women used as objects of advertising study. The aim is to describe the portrait of women's bodies in Body Lotion advertisements using Norman Fairclough's critical discourse analysis theory. The appearance of women in various mass media, such as print, visual and electronic media, does not fully represent an appropriate space for viewing women critically regarding their position in society, socio-economics, even in the realm of political solidarity. This research uses a qualitative descriptive method to examine the language used in Body Lotion advertisements. especially those depicting portraits of women's bodies. The results of this research indicate that critical discourse analysis of women in Body Lotion advertisements places more emphasis on social analysis and institutional context of language and discourse. This can help us understand the language of Body Lotion advertising to women produced and disseminated in the context of marketing policies and the cosmetics industry which is dominated by large companies.
Co-Authors Agus Purnomo Ahmad Putikadyanto Moh. Hafid Effendy Suhartatik Suhartatik