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All Journal Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Agus Purnomo Ahmad Putikadyanto
Program Studi Tadris Bahasa Indonesia, IAIN Madura
Religion Humanities Education Languange, Linguistic, Communication & Media

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Potret Tubuh Perempuan dalam Iklan Body Lotion: Analisis Wacana Kritis Norman Fairclough Suhartatik Suhartatik; Moh. Hafid Effendy; Agus Purnomo Ahmad Putikadyanto; Sultan Sultan
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 6 No. 1 (2024)
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.v6i1.14330

Abstract

This research was motivated by the researcher's interest in uncovering the meaning behind body lotion advertisements, which the majority of women used as objects of advertising study. The aim is to describe the portrait of women's bodies in Body Lotion advertisements using Norman Fairclough's critical discourse analysis theory. The appearance of women in various mass media, such as print, visual and electronic media, does not fully represent an appropriate space for viewing women critically regarding their position in society, socio-economics, even in the realm of political solidarity. This research uses a qualitative descriptive method to examine the language used in Body Lotion advertisements. especially those depicting portraits of women's bodies. The results of this research indicate that critical discourse analysis of women in Body Lotion advertisements places more emphasis on social analysis and institutional context of language and discourse. This can help us understand the language of Body Lotion advertising to women produced and disseminated in the context of marketing policies and the cosmetics industry which is dominated by large companies.
Ekofeminisme Spritual Starhawk: Hubungan Spiritual Alam pada Novel Mantan Ledek Tayub Karya Dandang A Dahlan Noer Lailatul Badriya; Agus Purnomo Ahmad Putikadyanto
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17861

Abstract

This research is motivated by the existence of elements of spiritual ecofeminism in the Starhawk perspective in the novel Former Ledek Tayub by Dandang A. Dahlan. The purpose of this study is to describe the form of abuse of nature carried out to oppress Ganis characters, classify the categories of spiritual ecofeminism violations experienced by Ganis characters using the Starhawk perspective, and the relationship between Ganis characters and nature. This research is a qualitative descriptive research. With data collection techniques using reading and recording techniques. The results of the research include the form of misuse of nature carried out to oppress the character of Ganis, namely witchcraft, classifying the category of violations of spiritual ecofeminism experienced by the character Ganis in the perspective of Starhawk, namely the violation of interconnection, and the relationship of the character of Ganis with nature, namely the union of Ganis with nature with meditation in tritisan that is carried out and carrying out traditions of gratitude to the Creator of nature such as ruwatan. It can be concluded that spiritual ecofeminism from the perspective of Starhawk, spiritual ecofeminism exists as a form of self-control in utilizing the surrounding nature so that this will prevent the nature of mastery and a form of awareness that humans need to be one with nature to be close to God and create peace of heart and mind.
Co-Authors Moh. Hafid Effendy Noer Lailatul Badriya Suhartatik Suhartatik Sultan Sultan