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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Tangible Journal
Andi Ruslan
Universitas Negeri Makassar
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL PADA UMKM MUDEENA FOOD DI KOTA MAKASSAR Andi Balqis Mutiara Asizah; Valentino Aris; Muhammad Taufik; Andi Ruslan; Muhammad Qardawi Hamzah; Sri Asmirani
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6778

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, yet many still struggle to adapt to digital transformation, particularly in marketing and sales. This Community Service Program (PKM) partnered with Mudeena Food, a food-and-beverage MSMEs in Makassar, to train and mentor the implementation of digital marketing strategies via Instagram. The activities were designed in several stages, starting with needs analysis, training design, content production, mentoring and content dissemination, and evaluation. Over three months, the team helped develop a structured content plan, produce engaging visual and video materials, and manage Instagram features such as Feeds, Reels, and Stories. Performance data refer to Meta Analytics Dashboard for the most recent three-month period, extracted in September 2025. The results show substantial improvements: impressions increased by 411%, reach by 122.8%, content interactions by 937.3%, and profile visits by 221%; the partner’s account also gained 91 new followers. These outcomes compare very favorably with the previous period, which recorded interactions, reach, and visits at around 25%. These achievements confirm that consistent, creative content, supported by an appropriate strategy, can enhance brand awareness and audience engagement while opening opportunities for sales growth. Beyond quantitative outcomes, the program improved the partner’s digital literacy and skills, enabling more independent management of social media marketing. Thus, digital marketing training and mentoring for MSMEs not only drive visibility and competitiveness but also strengthen business sustainability in the digital era.  
Rancang Bangun Aplikasi Persediaan Tristok dengan AppSheet di Apotek Trigadista Medica Andi Nur Annisa Salsabila; Andi Ruslan; Syamsu Alam
Tangible Journal Vol. 11 No. 1 (2026): (in press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STIE Tri Dharma Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/tangible.v11i1.802

Abstract

This research aims to construct an inventory management information system based on the no-code platform AppSheet, named Tristok, to automate medication stock recording procedures at Trigadista Medica Pharmacy. The urgency is driven by the pharmacy's dependence on manual systems that trigger data discrepancies and human error risks. The methodology employed is Research and Development (R&D) using the Waterfall development model, encompassing analysis, design, implementation, testing, and maintenance phases. System evaluation was conducted through field trials, expert judgment, and analysis using the Technology Acceptance Model (TAM) and Cost Benefit Analysis (CBA). The empirical findings indicate that the Tristok application successfully optimized transaction recording efficiency by 37% (from 127 seconds to 80 seconds) and eliminated inventory variances in real-time. The CBA results yielded a Benefit Cost Ratio (BCR) of 1.6, confirming that the system implementation is financially highly feasible. Holistically, Tristok has successfully transformed conventional manual workflows into an accountable and transparent data-driven management ecosystem.
Co-Authors Andi Balqis Mutiara Asizah Andi Nur Annisa Salsabila Muhammad Qardawi Hamzah Muhammad Taufik Sri Asmirani Syamsu Alam Valentino Aris