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All Journal PINISI Discretion Review Jurnal Pengabdian Masyarakat Multidisiplin Tangible Journal Boting Langi: Jurnal Seni Pertunjukan Journal of Artificial Intelligence and Digital Business
Andi Ruslan
Universitas Negeri Makassar
Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL PADA UMKM MUDEENA FOOD DI KOTA MAKASSAR Andi Balqis Mutiara Asizah; Valentino Aris; Muhammad Taufik; Andi Ruslan; Muhammad Qardawi Hamzah; Sri Asmirani
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6778

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, yet many still struggle to adapt to digital transformation, particularly in marketing and sales. This Community Service Program (PKM) partnered with Mudeena Food, a food-and-beverage MSMEs in Makassar, to train and mentor the implementation of digital marketing strategies via Instagram. The activities were designed in several stages, starting with needs analysis, training design, content production, mentoring and content dissemination, and evaluation. Over three months, the team helped develop a structured content plan, produce engaging visual and video materials, and manage Instagram features such as Feeds, Reels, and Stories. Performance data refer to Meta Analytics Dashboard for the most recent three-month period, extracted in September 2025. The results show substantial improvements: impressions increased by 411%, reach by 122.8%, content interactions by 937.3%, and profile visits by 221%; the partner’s account also gained 91 new followers. These outcomes compare very favorably with the previous period, which recorded interactions, reach, and visits at around 25%. These achievements confirm that consistent, creative content, supported by an appropriate strategy, can enhance brand awareness and audience engagement while opening opportunities for sales growth. Beyond quantitative outcomes, the program improved the partner’s digital literacy and skills, enabling more independent management of social media marketing. Thus, digital marketing training and mentoring for MSMEs not only drive visibility and competitiveness but also strengthen business sustainability in the digital era.  
Rancang Bangun Aplikasi Persediaan Tristok dengan AppSheet di Apotek Trigadista Medica Andi Nur Annisa Salsabila; Andi Ruslan; Syamsu Alam
Tangible Journal Vol. 11 No. 1 (2026): (in press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STIE Tri Dharma Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/tangible.v11i1.802

Abstract

This research aims to construct an inventory management information system based on the no-code platform AppSheet, named Tristok, to automate medication stock recording procedures at Trigadista Medica Pharmacy. The urgency is driven by the pharmacy's dependence on manual systems that trigger data discrepancies and human error risks. The methodology employed is Research and Development (R&D) using the Waterfall development model, encompassing analysis, design, implementation, testing, and maintenance phases. System evaluation was conducted through field trials, expert judgment, and analysis using the Technology Acceptance Model (TAM) and Cost Benefit Analysis (CBA). The empirical findings indicate that the Tristok application successfully optimized transaction recording efficiency by 37% (from 127 seconds to 80 seconds) and eliminated inventory variances in real-time. The CBA results yielded a Benefit Cost Ratio (BCR) of 1.6, confirming that the system implementation is financially highly feasible. Holistically, Tristok has successfully transformed conventional manual workflows into an accountable and transparent data-driven management ecosystem.
Implementasi Dashboard untuk Optimalisasi Pemantauan KPI Penjualan pada UMKM Kopiriati A. Ahmad Fachrul; Andi Ruslan; Muhammad Ashdaq
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12035

Abstract

UMKM Kopiriati Bantaeng menghadapi tantangan dalam melakukan pemantauan Key Performance Indicators (KPI) penjualan yang masih dilaksanakan secara manual melalui pengolahan data dari berbagai sumber yang terpisah. Kondisi tersebut menyebabkan proses rekapitulasi data memerlukan waktu yang relatif lama, meningkatkan potensi terjadinya human error, serta menghambat manajemen dalam memperoleh informasi yang akurat dan tepat waktu untuk mendukung pengambilan keputusan. Penelitian ini bertujuan mengembangkan Dashboard Business Intelligence (BI) berbasis Microsoft Power BI sebagai media visualisasi data yang mampu mendukung pemantauan KPI penjualan secara lebih terstruktur, akurat, dan efisien. Penelitian menggunakan metode Research and Development (R&D) dengan model Four-D (Define, Design, Develop, Disseminate). Tahap Define dilakukan melalui identifikasi kebutuhan pengguna dan permasalahan bisnis, tahap Design menghasilkan rancangan dashboard, tahap Develop meliputi pengembangan serta pengujian sistem, sedangkan tahap Disseminate dilakukan melalui implementasi dan evaluasi penggunaan dashboard pada UMKM Kopiriati Bantaeng. Hasil penelitian menunjukkan bahwa dashboard yang dikembangkan mampu mengintegrasikan data penjualan dari berbagai sumber secara otomatis, menyederhanakan proses pengolahan data transaksi, serta menyajikan visualisasi KPI secara real-time yang memudahkan manajemen dalam memantau pencapaian target penjualan. Selain itu, hasil pengujian usability menunjukkan bahwa sistem memperoleh kategori sangat bermanfaat, dengan pengguna menilai dashboard mampu meningkatkan kemudahan penggunaan, mempercepat proses pelaporan, dan meminimalkan kesalahan akibat human error. Dengan demikian, implementasi Dashboard BI berbasis Microsoft Power BI terbukti menjadi solusi yang efektif dalam meningkatkan efisiensi operasional, akurasi pemantauan kinerja, serta mendukung transformasi digital dan pengambilan keputusan berbasis data pada UMKM Kopiriati Bantaeng.
Designing an E-Commerce Platform for Sibgah Boutique Nur Syafika Rusman; Andi Ruslan; Syamsu Alam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10359

Abstract

The rapid advancement of information technology has accelerated digital transformation across various business sectors, including Micro, Small, and Medium Enterprises (MSMEs). Despite the widespread adoption of digital marketplaces, many MSMEs continue to face challenges related to high transaction fees, limited ownership of customer data, and dependence on third-party platforms, which may reduce long-term business profitability and sustainability. Therefore, developing an independent e-commerce platform has become a strategic alternative to strengthen business competitiveness and improve operational efficiency. This study aims to design, develop, and evaluate a website-based e-commerce platform for Sibgah Boutique using the Rapid Application Development (RAD) approach as a digital transformation strategy. The research employed a Research and Development (R&D) methodology consisting of planning, design, development, implementation, and evaluation stages. Data were collected through observation, interviews, documentation, and usability testing using the USE Questionnaire involving boutique owners, employees, and customers. Furthermore, the economic feasibility of the developed system was assessed through Cost–Benefit Analysis (CBA). The findings indicate that the developed platform successfully facilitates product management, inventory monitoring, and online transaction processing while reducing dependence on third-party marketplaces. The usability evaluation demonstrates that the system falls within the "Very Useful" category, indicating a high level of user acceptance and satisfaction. Moreover, the CBA results reveal that the projected economic benefits exceed the development costs, confirming the financial feasibility of the platform. The integration of usability evaluation and economic analysis provides a comprehensive assessment of the system's effectiveness in supporting MSME digital transformation. These findings reinforce the importance of independent e-commerce platforms in enhancing operational performance, increasing customer engagement, improving business profitability, and promoting sustainable digital business development.
Efektivitas Digital Marketing Terintegrasi untuk Kepuasan Pelanggan MR WASH Berbasis ADDIE: Muhammad Harwandana Irwan; Syamsu Alam; Andi Ruslan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.14311

Abstract

Perkembangan teknologi menuntut UMKM terus beradaptasi, termasuk pada sektor perawatan sepatu. MR WASH merupakan UMKM jasa cuci sepatu yang belum mengoptimalkan digital marketing secara terintegrasi. Penelitian ini bertujuan mengimplementasikan strategi digital marketing melalui integrasi Instagram dan website, serta mengevaluasi efektivitasnya dalam mendukung kepuasan pelanggan. Penelitian ini menggunakan pendekatan Research and Development (R&D) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Data dikumpulkan secara komprehensif melalui observasi, wawancara, dokumentasi, dan survei terhadap 50 responden yang dipilih menggunakan teknik accidental sampling. Efektivitas dianalisis melalui perbandingan skor aktual dan ideal, sementara kelayakan implementasi dari sisi finansial dianalisis menggunakan Cost Benefit Analysis (CBA). Hasil penelitian menunjukkan bahwa integrasi Instagram sebagai media penarik perhatian dan website sebagai pusat informasi detail menghasilkan efektivitas keseluruhan sebesar 88,52%, yang termasuk dalam kategori sangat efektif. Analisis pada tingkat dimensi menunjukkan bahwa penggunaan Instagram memperoleh skor 88,64%, website/landing page sebesar 88,30%, serta aspek aksesibilitas dan kepuasan mencapai 88,57%. Selain itu, analisis kelayakan menggunakan CBA menunjukkan total biaya implementasi sebesar Rp700.000 dengan estimasi manfaat finansial mencapai Rp1.500.000. Hal ini menghasilkan Benefit Cost Ratio (BCR) sebesar 2,14, yang menegaskan kelayakan investasi tersebut secara ekonomi. Berdasarkan hasil tersebut, disimpulkan bahwa penerapan strategi digital marketing yang terintegrasi sangat efektif dan secara signifikan mendukung kemudahan akses informasi, memperkuat interaksi digital, serta meningkatkan kepuasan pelanggan MR WASH.
Implementation of a Data Dashboard to Analyze Business Processes at Lahap Kalap MSMEs Amirul Mukminin; Andi Ruslan; Muh Jamil; Syamsu Alam
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.89269

Abstract

This study aims to implement a data dashboard as a tool in analyzing business processes at the Lahap Kalap MSME. The problems raised in this study are how to design a data dashboard that suits the needs of MSME analysis, as well as how to implement and evaluate the dashboard so that it can support decision making. The methods used include collecting sales data for a year, and designing a dashboard using the Microsoft Power BI application, as well as testing the dashboard's functionality through the blackbox testing method. The results of this study indicate that the developed dashboard is able to display important information using visualizations, such as revenue trends for a year, total revenue per month, total menus sold, total best-selling menus and total less popular menus. This visualization makes it easier for MSMEs to understand business performance and formulate more effective strategies. Functional testing of the dashboard using blackbox testing shows that all dashboard functions run well. With this dashboard, the business analysis process becomes more efficient, thus supporting data-based decision making. This research is expected to be the basis for the development of a more accurate and comprehensive information system in the future.
ANALISIS KANDUNGAN DAN NILAI-NILAI DALAM PERTUNJUKAN DRAMA MUSIKAL LUTUNG KASARUNG PRODUKSI EKI DANCE COMPANY Andi Taslim Saputra; Andi Ruslan
Boting Langi: Jurnal Seni Pertunjukan Vol 5, No 3 (2026): Juli-September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/botinglangi.v5i2.86081

Abstract

The development of musical drama as a contemporary performing art form demonstrates its important role in representing cultural and educational values through the integration of dramatic, musical, and visual elements. The musical drama performance Malin Kundang, as a reinterpretation of Indonesian folklore, presents the potential for moral, social, and cultural values in a modern aesthetic package that is relevant to current developments. This study aims to analyze the content and representation of these values in the performance, as well as examine how performative elements construct meaning. This study uses a qualitative approach with a semiotic analysis method of performance through observation, documentation, and literature study techniques. The results show that the performance contains moral, social, and cultural values represented through symbols, movement, music, and stage visuals. These values are constructed through the interaction of multimodal performative elements, resulting in meaning that is not only narrative, but also emotional and symbolic for the audience. These findings confirm that musical drama has significant potential as a medium for cultural-based values education in the context of contemporary performing arts.
Co-Authors A. Ahmad Fachrul Amirul Mukminin Andi Balqis Mutiara Asizah Andi Nur Annisa Salsabila Andi Taslim Saputra Muh Jamil Muhammad Ashdaq Muhammad Harwandana Irwan Muhammad Qardawi Hamzah Muhammad Taufik Nur Syafika Rusman Sri Asmirani Syamsu Alam Valentino Aris