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All Journal Journal of Economic, Public, and Accounting (JEPA) Jurnal Pengabdian Masyarakat Multidisiplin Journal of Social Sciences and Technology for Community Service
Sri Asmirani
Universitas Negeri Makassar
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Optimization Of Social Media Marketing For MSMEs In Makassar City: Optimization Of Social Media Marketing For MSMES In Makassar City ashdaq muhammad; Nur Isra' Ahmad; Sri Asmirani
Journal of Economic, Public, and Accounting (JEPA) Vol. 8 No. 1 (2025): Volume 8, Nomor1, Oktober 2025
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v8i1.5454

Abstract

This study aims to analyze and optimize the implementation of social media marketing at Mammiri MSMEs in Makassar City, a medium-sized enterprise specializing in passion fruit beverages marketed to the general public and distributed to souvenir shops across the city. The research is significant because Mammiri MSMEs have encountered challenges in enhancing their social media marketing strategies, which they perceive as having limited impact on sales performance. An action research approach was employed, following the P-Process model, wherein the researchers were actively involved in evaluating the effectiveness of social media platforms in improving brand awareness, customer engagement, and sales. The intervention focused on strengthening visual identity, integrating various social media platforms, utilizing platform-specific features, and designing 14 pieces of content published on the enterprise's Instagram and Facebook accounts to optimize digital marketing performance. The findings indicate that the implementation period from February to July 2025 resulted in a 22.54% increase in Instagram followers and a 7.83% increase on Facebook. Instagram engagement rose by 27.78%, while Facebook engagement increased by 7.43%. Moreover, sales grew by 49.34%, and repeat orders increased by 53.06%. These results are expected to provide valuable insights for optimizing the future social media marketing strategies of Mammiri MSMEs.
PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL PADA UMKM MUDEENA FOOD DI KOTA MAKASSAR Andi Balqis Mutiara Asizah; Valentino Aris; Muhammad Taufik; Andi Ruslan; Muhammad Qardawi Hamzah; Sri Asmirani
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6778

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, yet many still struggle to adapt to digital transformation, particularly in marketing and sales. This Community Service Program (PKM) partnered with Mudeena Food, a food-and-beverage MSMEs in Makassar, to train and mentor the implementation of digital marketing strategies via Instagram. The activities were designed in several stages, starting with needs analysis, training design, content production, mentoring and content dissemination, and evaluation. Over three months, the team helped develop a structured content plan, produce engaging visual and video materials, and manage Instagram features such as Feeds, Reels, and Stories. Performance data refer to Meta Analytics Dashboard for the most recent three-month period, extracted in September 2025. The results show substantial improvements: impressions increased by 411%, reach by 122.8%, content interactions by 937.3%, and profile visits by 221%; the partner’s account also gained 91 new followers. These outcomes compare very favorably with the previous period, which recorded interactions, reach, and visits at around 25%. These achievements confirm that consistent, creative content, supported by an appropriate strategy, can enhance brand awareness and audience engagement while opening opportunities for sales growth. Beyond quantitative outcomes, the program improved the partner’s digital literacy and skills, enabling more independent management of social media marketing. Thus, digital marketing training and mentoring for MSMEs not only drive visibility and competitiveness but also strengthen business sustainability in the digital era.  
Difusi Ipteks Pemasaran Digital Dalam Membangun Kehadiran Merek Dan Menjangkau Konsumen Baru Pt Almas Dwi Nugroho; Angga Febrian; Yuniarti Fihartini; Mutiasari Nur Wulan; Sri Asmirani; M Ghatan Dinata; Dzaki Oktarian
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.661

Abstract

Persaingan dalam pasar perumahan subsidi semakin meningkat, sehingga menuntut pengembang untuk memiliki strategi pemasaran yang adaptif dan relevan secara digital. PT Almas Berkah Mandiri, sebagai pengembang proyek Arraz Residence, menghadapi tantangan besar akibat ketiadaan kehadiran digital, yang membatasi jangkauan mereka terhadap calon konsumen potensial. Kegiatan pengabdian masyarakat ini bertujuan untuk membangun strategi pemasaran digital komprehensif guna meningkatkan visibilitas merek dan mengakuisisi leads berkualitas. Solusi yang ditawarkan meliputi pembuatan konten kreatif dan terjadwal untuk Instagram dan TikTok, optimalisasi Facebook Marketplace sebagai media promosi, peluncuran kampanye Facebook Ads tersegmentasi dengan integrasi Facebook Pixel, serta pengembangan landing page informatif yang performanya dipantau melalui Google Analytics. Selama pelaksanaan pada April–Mei 2025, pendekatan ini berhasil membentuk kehadiran digital perdana Arraz Residence dengan capaian awal yang menjanjikan: peningkatan jangkauan konten Instagram sebesar 38,7%, peningkatan interaksi di TikTok sebesar 211%, dan 73 klik tautan dari kampanye iklan berbayar. Capaian ini memperlihatkan bahwa strategi digital mampu mengubah pola promosi tradisional menjadi pendekatan berbasis data dan target audiens. Hasil ini menunjukkan efektivitas digitalisasi sebagai solusi strategis bagi pengembang properti untuk beradaptasi dalam era disrupsi
Co-Authors Andi Balqis Mutiara Asizah Andi Ruslan Angga Febrian Dwi Nugroho Dzaki Oktarian M Ghatan Dinata Muhammad Ashdaq Muhammad Qardawi Hamzah Muhammad Taufik Mutiasari Nur Wulan Nur Isra' Ahmad Valentino Aris Yuniarti Fihartini