Aliasan Aliasan
Universitas Islam Negeri Raden Fatah Palembang, Indonesia

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Analisis Profesionalisme News Anchor Najwa Shihab dalam Menarik Minat Menonton Delta Septiasmara; Aliasan Aliasan; Lena Marianti
Social Science and Contemporary Issues Journal Vol. 1 No. 1 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/sscij.v1i1.7

Abstract

And methods a news anchor uses to present information that the audience likes. The title of this study is Analysis Of The Professionalism Of News Anchor Najwa Shihab To Attract Viewing Interest. This study discusses the news anchor Najwa Shihab who is also the host of the Mata Najwa program, which has existed since 2008 until now which is also aired on Najwa Shihab's YouTube and media company Narasi TV. This study aims to analyze the professionalism of news anchor Najwa Shihab in attracting viewing interest. The research used in this study begins with data collection, observation, recording interpretations, and application of the properties and objects under study, which are included in a descriptive quantitative approach that uses the semiotic theory of Roland Barthes. The subject of this study was a video show of the Mata Najwa program hosted by Najwa Shihab, aired on 'Najwa Shihab's YouTube channel. This method forms data from the behavior that has been observed according to the aspect of professionalism. After analyzing, it is known the professionalism of news anchor Najwa Shihab in attracting interest in watching someone and how he packages a program like Mata Najwa that persists with achievements and a trusted image for the community.
Pengaruh Konsumsi Berita Hiburan Terhadap Perhatian Politik Muhammad Abiyu Alzaky; Aliasan Aliasan; Jawasi Jawasi
Social Science and Contemporary Issues Journal Vol. 3 No. 3 (2025): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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Abstract

This study aims to determine the effect of entertainment news consumption on individual attention to political issues. The main focus of this study is to analyze the extent to which exposure to entertainment news can influence the level of public attention to political dynamics. This study was conducted in Air Batu Jaya Village, Talang Kelapa District, with 80 respondents. Data collection was carried out through questionnaires and documentation methods with a quantitative approach. Data analysis used a t-test to measure partial influence and a determination test (R²) to determine how much the independent variable contributed to the dependent variable. Based on the results of the research that has been conducted, it was found that entertainment news consumption (soft news) has a real and significant influence on the level of public attention to political issues.