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Winata, Andri
Jurnal Manajemen Magister Darmajaya
Decision Sciences, Operations Research & Management

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PENGARUH HARGA DAN KUALITAS JASA TERHADAP LOYALITAS PELANGGAN HOTEL EMERSIA DI BANDAR LAMPUNG Winata, Andri; Fiqri, Isnawan Ahlul
Jurnal Manajemen Magister Darmajaya Vol 3, No 02 (2017): Jurnal Manajemen Magister Darmajaya
Publisher : Jurnal Manajemen Magister Darmajaya

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Emersia Hotel is a four-star hotel located in the center of the town of Bandar Lampung on Jl. Robert Wolter Mongonsidi 70 Bandar Lampung. The problem in this research was the price at Emersia was lower but the number of customers decreased in each month and there were still customers who complained about the quality of service provided by Emersia Hotel. The aim of this research was to know the effect of price and service quality on customer loyalty of Emersia Hotel in Bandar Lampung, The data used were primary and secondary data. The population in this study was the customers in 2015 amounting to 242 customers at  Emersia Hotel Bandar Lampung. With the sample of 71 respondents. This research was a quantitative research and sampling used purposive sampling method. The results of data analysis and hypothesis testing obtained determinant coefficient value R Squares amounted to 0,425 (42.5%) of consumer loyalty influenced by price (X1) and quality of service (X2), and the remaining 57.5% was influenced by factors or other variables. meanawhile the relationship of price and quality of services along with customer loyalty was equal to 0.652 (65.2%). Based on the result of data analysis, it is found that the price (X1) influence on customer loyalty (Y) of the Emersia Hotel in Bandar Lampung, service quality (X2) influence to customer loyalty (Y) of the Emersia Hotel in Bandar Lampung, price (X1) and services (X2) simultaneously influenced to the customer loyalty (Y) of the Emersia Hotel in Bandar Lampung.Keywords: Price, Quality of Service and Customer Loyalty
ANALISIS NIAT MAHASISWA BERWIRAUSAHA Winata, Andri
Jurnal Manajemen Magister Darmajaya Vol 2, No 02 (2016): Jurnal Manajemen Magister Darmajaya
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The purpose of this study was to determine the influence of the IbK incentive towards the intention to entrepreneurship of IIB Darmajaya students. This research is a quantitative study with the associative method. Associative research is research that aims to study the relationship between the variables of the study. Secondary data were obtained from requesting database of samples studied, while the primary data obtained through questionnaires. The results showed that the IbK incentive had no influence toward the intention to entrepreneurship at student of IIB Darmajaya.Keyword: Incentives IBK, Intention to entrepreneurship
ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP SISTEM INFORMASI KEUANGAN DAN AKADEMIK (SISKA) IIB DARMAJAYA Winata, Andri; Nuansyah, Benny; Alfian, Firmansyah Yunialfi
Jurnal Manajemen Magister Darmajaya Vol 3, No 01 (2017): Jurnal Manajemen Magister Darmajaya
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SISKA System is an advanced technology found in the college in order to facilitate students during study. The problem in this research was there were still many complaints from users about SISKA at IIB Darmajaya. The objective of this study is to analyze SISKA user satisfaction at IIB Darmajaya. The population in this study was all students in IIB Darmajaya as 19,410 students. The Sampling technique used was purposive sampling with respondent criteria of SISKA users in 2012-2015 as 100 respondents. The analysis tool was Importance Perfomance analysis (IPA).The analysis results with Importance Performance Analysis (IPA) showed that the level of system conformity of SISKA System is between 88.94% - 96.61%, which means that the level of conformity that existed at SISKA system was ranged quite good till very good. Based on the results of the Cartesian diagram obtained the following results: there were 3 attributes in A Quadrant, 6 attributes in B Quadrant, 3 Attributes in C Quadrant and 3 attributes in D Quadrant. Therefore, it can be concluded that student of SISKA users at IIB Darmajaya feel satisfied with the service from SISKA.Keywords : Students Satisfaction, Service Quality
Co-Authors Alfian, Firmansyah Yunialfi Fiqri, Isnawan Ahlul Nuansyah, Benny