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Journal : Brand Communication

Analisis Semiotika Roland Barthes Tentang Makna Pemilu Damai Dalam Film Kejarlah Janji Silvia Dewi Anisa; M Rifa’i
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.307

Abstract

This research aims to explore the meaning of a peaceful election as conveyed in the film "Kejarlah Janji" using Roland Barthes' semiotic approach. The research method used is descriptive qualitative. The primary data source for the research is the film "Kejarlah Janji," produced by KPU (General Elections Commission). The data collection technique employed is the documentary method. The data analysis technique used is content analysis. Based on the analysis of eleven scenes in the film, five main categories reflecting the meaning of a peaceful election were found, namely safe, orderly, peaceful, free from hoaxes, and free from money politics. Each category is analyzed through three stages: denotation, connotation, and myth according to Barthes' theory. The analysis results indicate that the meaning of a peaceful election includes security with reduced violence and intimidation, orderliness without code of ethics violations, minimal conflict and revenge, no spread of fake news, and high integrity and transparency without corruption and bribery in every stage of the election process.
Fenomenologi Komunikasi Pada Ritual Megengan di Desa Wonosunyo Kecamatan Gempol Kabupaten Pasuruan Baiq Helda Maylinda Afandi; M Rifai
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.309

Abstract

This research aims to understand the phenomenology of communication in Megengan ritual in Wonosunyo Village, Gempol District, Pasuruan Regency. Megengan ritual is a tradition of Javanese people which is held to welcome the month of Ramadan, involving various symbols and communication practices that are rich in cultural meaning. The method used in this research is qualitative with a phenomenological approach, where data is collected through participatory observation, in-depth interviews, and documentation analysis. The results of this study show that communication in the Megengan ritual plays an important role in strengthening cultural identity, building community solidarity, and teaching moral values to the younger generation. Through this ritual, the people of Wonosunyo Village can maintain their traditions in the midst of modernization, while maintaining social cohesion and local cultural sustainability.