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All Journal Civil Officium: Journal of Empirical Studies on Social Science Jurnal Multidisiplin West Science
Tsaalis Bachtiar
Universitas Nahdlatul Ulama (UNU) Surakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pengalaman Pelanggan sebagai Fokus Utama dalam Pemasaran Bisnis di Industri Manufaktur Muhammad Hakim Azizi; Tsaalis Bachtiar; Fenny Fenny; Eva Yuniarti Utami
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.956

Abstract

Penelitian ini membahas peran penting pengalaman pelanggan dalam pemasaran bisnis di industri manufaktur, dengan fokus pada konteks Kalimantan, Indonesia. Industri manufaktur di wilayah ini mengalami perubahan signifikan dalam strategi pemasaran, dengan pergeseran paradigma dari fokus produk menjadi pelanggan. Pengalaman pelanggan melibatkan semua aspek interaksi pelanggan dengan perusahaan, termasuk kualitas produk, layanan pelanggan, komunikasi merek, dan integrasi teknologi digital. Teknologi seperti Internet of Things, big data analytics, dan kecerdasan buatan telah memungkinkan perusahaan manufaktur untuk meningkatkan personalisasi dan relevansi pengalaman pelanggan. Analisis bibliometrik menunjukkan tren penelitian, istilah kunci, dan potensi topik penelitian di masa depan yang akan membantu perusahaan manufaktur dan peneliti dalam upaya mereka untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif dalam industri yang dinamis ini.
The Effect of Halal Certification on Consumer Trust and Purchase Decisions for MSME Products in Boyolali: A Field Study of Business Actors and Consumers Tsaalis Bachtiar
Civil Officium: Journal of Empirical Studies on Social Science Vol. 6 No. 1 (2026)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/civilofficium.v6i1.1017

Abstract

The halal industry in Indonesia has grown significantly alongside rising public awareness of consuming products that comply with Islamic principles. Halal certification is an important instrument for guaranteeing product compliance and strengthening consumer trust. This study analyzes the effect of halal certification on consumer trust and purchase decisions for micro, small, and medium-sized enterprises (MSME) in Boyolali. It uses a quantitative approach with an associative design. Primary data were collected through a questionnaire administered to 100 respondents selected by purposive sampling and analyzed using descriptive statistics, a normality test, and simple linear regression, estimated separately for each outcome. The results show that halal certification has a positive and significant effect on both consumer trust and purchase decisions. The presence of a halal certificate raises consumer confidence in product quality and compliance, encouraging purchase. These findings indicate that halal certification is strategically important, not only as a religious guarantee but also as a marketing instrument that strengthens MSME competitiveness, thereby contributing to the development of the Islamic economy in Indonesia.
Co-Authors Eva Yuniarti Utami Fenny Fenny Muhammad Hakim Azizi