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All Journal Jurnal Multidisiplin West Science
Siti Hajar
Universitas Nusa Putra
Economics, Econometrics & Finance

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Comparative Analysis of Price and Service Quality Factors on Shopee and Lazada User Loyalty Restu Salma Maulida; Ruqia Mohamud Haji Mustafa; Maria Elisabet Assem; Siti Hajar
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1286

Abstract

This study aims to determine whether or not there are differences in price and quality factors on Shopee and Lazada user loyalty. The research method used is variable data, namely by giving questionnaires to Shopee and Lazada users with a sample size of 36 respondents. The analysis technique used in this study is the Normality Test, Homogeneity Test, and Independent Sample T-Test. The results of this study indicate that there is no difference between product quality and price on the Shopee and Lazada marketplaces. While in data analysis using SPSS 24. Keywords: Product Quality, Loyalty, Price, Shopee, Lazada.
Comparative Analysis of The Percentage of Poor People in Indonesia Between Urban and Rural Areas in 2023 Rima Aulia; Naila Putri Salamah; Marciana Siendy Batlayangin; Siti Hajar
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1311

Abstract

This study aims to compare the poverty rates of rural and urban residents in Indonesia in 2023. Quantitative data comes from the Central Statistics Agency (BPS) in 2023. The analysis methods used include descriptive analysis, normality test, homogeneity test, and Mann-Whitney test. The normality test is conducted to ensure that the distribution of poverty data follows a normal distribution. The homogeneity test tests whether the variance of poverty data in rural and urban areas is the same. The Mann-Whitney test, which is an alternative nonparametric T-test, was used to determine whether there is a significant difference between rural and urban poverty rates, assuming the data is normally distributed or homoskedastic. The results show that there is a large difference in poverty rates between rural and urban areas, where poverty rates in rural areas are higher than in urban areas. These results suggest that more targeted and strategic policy interventions are needed to reduce rural poverty.
Co-Authors Marciana Siendy Batlayangin Maria Elisabet Assem Naila Putri Salamah Restu Salma Maulida Rima Aulia Ruqia Mohamud Haji Mustafa