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All Journal Jurnal Multidisiplin West Science
Ida Bagus Ade Pradnyana
Politeknik Pariwisata Bali
Economics, Econometrics & Finance

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Do The Exploration Brioche, Savory Normandy Bread, Effective in Developing Appropriate Production and Marketing Strategies? Ni Wayan Diah Satya Upayanti; I Nyoman Triana Putra; I Putu Adi Suantara; Ida Bagus Ade Pradnyana; Kadek Rian Permana; Ni Desak Made Santi Diwyarthi; Prastha Adyatma
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1402

Abstract

This study conducts an in-depth exploration of brioche bread using qualitative research. A phenomenological approach with a research methodology based on depth interview and participant observation to reac the accurate data. The research findings reveal that Brioche bread's strengths lie in its delicious texture and taste, variety, and global marketing, while weaknesses include its relatively high price, limited shelf life, and unsuitability for daily needs. Opportunities for brioche bread include increasing nutritional awareness, new market expansion, and product innovation, while threats stem from intense competition, changing consumer preferences, and health regulations.
Co-Authors I Nyoman Triana Putra I Putu Adi Suantara Kadek Rian Permana Ni Desak Made Santi Diwyarthi Ni Wayan Diah Satya Upayanti Prastha Adyatma