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All Journal jurnal syntax admiration Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Formosa Journal of Multidisciplinary Research (FJMR) Journal of Sustainable Business and Management Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Sustainable Community Service Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management
Prastha Adyatma
Politeknik Pariwisata Bali
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Celebrity Endorsement Through Social Media Instagram on Purchase Intention at the Westin Resort Nusa Dua, Bali Ni Made Suastini; I Putu Riyan Melvin; Prastha Adyatma; Ni Luh Gde Sri Sadjuni; Ni Luh Ketut Sri Sulistyawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 3 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i3.5344

Abstract

A guest's decision to stay is an important factor in the hospitality industry, and a decrease in the decision to stay can have an impact on room occupancy rates. Potential guests will consider various factors before deciding to make a purchase, and purchase intention will arise before they make a decision. One of the factors that can influence purchase intention is celebrity endorsement, which is utilizing celebrity figures. This study aims to determine how celebrity endorsement affects room purchase interest through Instagram social media at The Westin Resort Nusa Dua, Bali. The population of this study are Instagram social media users with the criteria, namely people who have an Instagram social media account and have seen The Westin Resort Nusa Dua, Bali using celebrity endorsement on Instagram social media. The sample size used in this study was 100 respondents. The questionnaire was distributed online via google form. The data analysis techniques used are classical assumption test, multiple linier regression test, t-test, F-test and coefficient of determination test. The results stated that there is a significant influence partially or simultaneously (together) between visibility, credibility, attraction and power owned by celebrity endorsement on room purchase interest through Instagram social media at The Westin Resort Nusa Dua, Bali. Overall, celebrity endorsement has a contribution to influence purchase intention by 52% in the moderate / moderate category, while the remaining 48% is influenced by other factors not examined in this study, namely online customer review and price.
Enhancing Employee Performance through Strategic Training: A Study of the Food and Beverage Kitchen Department in Five-Star Hotel in Nusa Dua Luh Putu Kartini; Prastha Adhyatma; Ni Luh Dita Priliani
Jurnal Syntax Admiration Vol. 5 No. 6 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i6.1225

Abstract

This study investigates the impact of training on employee performance in the Food and Beverage Kitchen Department of five-star hotels in Nusa Dua. The research aims to bridge the gap between theoretical models of training and their practical implementation within the hospitality sector. A quantitative descriptive methodology was employed, with data collected through online questionnaire. The data were analysed using SPSS version 23, including validity and reliability tests, simple linear regression, and t-tests. The results indicate a significant positive relationship between training and employee performance. The study concludes that effective training programmes are crucial for enhancing employee performance and recommends improving training methods and facilities. Future research could explore the long-term effects of different training types on performance outcomes.
The Analysis of Fruit Carving, an Art Qualified Culinary by The Student of Culinary Art Study Program I Putu Raka Kamista Putra; I Wayan Witranatha; Kadek Rivaldo Grey; I Wayan Reyvas Octa Pramesta; I Putu Sila Smara Lingga Buana; Ni Desak Made Santi Diwyarthi; Prastha Adyatma
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1401

Abstract

This research is a qualitative research aim to analysis fruit carving, with participant observation and literature study. The research method was participant observation means researchers immerse themselves in the natural environment or social setting of the participants to do, observe and document behaviors, interactions, and cultural practices. The exploration of fruit carving through participatory observation in qualitative research unveils a unique blend of artistic expression, cultural tradition, health awareness, sustainability, and educational significance. This amalgamation renders fruit carving a multifaceted and enriching area of study, offering novel insights into its diverse dimensions. This approach is particularly useful for studying social dynamics and cultural phenomena. The result was fruit carving's uniques lie in its strength, such as widespread popularity, art and cultural heritage. Fruit carving weaknesses include price instability and dependency on high-quality fruit carving. Opportunities for business growth include creating variations and marketing to culinary tourists, while threats include intense competition and uncertainty in raw material supply. Overall, leveraging its strengths while addressing weaknesses and seizing opportunities will be crucial for the success of fruit carving existence in the future.
Do The Exploration Brioche, Savory Normandy Bread, Effective in Developing Appropriate Production and Marketing Strategies? Ni Wayan Diah Satya Upayanti; I Nyoman Triana Putra; I Putu Adi Suantara; Ida Bagus Ade Pradnyana; Kadek Rian Permana; Ni Desak Made Santi Diwyarthi; Prastha Adyatma
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1402

Abstract

This study conducts an in-depth exploration of brioche bread using qualitative research. A phenomenological approach with a research methodology based on depth interview and participant observation to reac the accurate data. The research findings reveal that Brioche bread's strengths lie in its delicious texture and taste, variety, and global marketing, while weaknesses include its relatively high price, limited shelf life, and unsuitability for daily needs. Opportunities for brioche bread include increasing nutritional awareness, new market expansion, and product innovation, while threats stem from intense competition, changing consumer preferences, and health regulations.
Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
Pengaruh Review Pada Online Travel Agent Terhadap Minat Beli di Ayana Resort Bali Kadek Kevin Sastra Pradnyana; I Wayan Jata; Prastha Adyatma
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1655

Abstract

Kemajuan teknologi dalam perkembangan pariwisata menjadikan online travel agent sebagai media yang menguntungkan. Pemesanan secara online masih banyak adanya ketidaksesuaian minat konsumen. Salah satu yang dapat meyakinkan minat beli tamu dalam memesan suatu akomodasi yaitu dengan adanya kolom review pada online travel agent sehingga tamu dapat dengan mudah mengakses informasi dalam manajemen hotel tersebut. Namun, suatu akomodasi di online travel agent masih mendapatkan review negatif, meskipun demikian tetap ada bookingan yang masuk ke akun akomodasi tersebut dengan jumlah yang cukup tinggi. Oleh karena itu, penelitian ini dilakukan agar mengetahui pengaruh review pada online travel agent terhadap minat beli di Ayana Resort Bali. Variabel Review pada Online Travel Agent memiliki dimensi yaitu perceived usefulness, source credibility, argument quality, valence of review, dan volume of review sebagai variabel independen dan minat beli sebagai variabel dependen. Jenis penelitian ini adalah kuantitatif dan kualitatif, dengan populasi followers instagram dan calon tamu di Ayana Resort Bali pada tahun 2023. Teknik Analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Sederhana, Uji t, dan Uji Koefisien Determinasi. Temuan dari penelitian ini menghasilkan bahwa Review pada online travel agent (X) berpengaruh positif dan signifikan secara parsial terhadap minat beli (Y) di Ayana Resort Bali.
How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B Adinda, Clearesta; Swandewi, Ni Kadek; Adyatma, Prastha; Wikan, Darelia Damara
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3543

Abstract

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships. Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization. Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust. Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry. Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships. Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.
Workforce woman empowerment: Transforming challenges into opportunities in Karma Royal Bali as a timeshare hotel Priliani, Ni Luh Dita; Kartini, Luh Putu; Adyatma, Prastha; Pitanatri, Putu Diah Sastri; Pitanatri, Made Uttari
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5167

Abstract

This study identifies strategies to enhance women's empowerment in the workplace at Karma Royal Bali and examines how these efforts contribute to guest satisfaction within the timeshare hotel system. The research focuses on three properties: Karma Royal Candidasa, Karma Royal Jimbaran, and Karma Royal Sanur. This study used a qualitative methodology through in-depth interviews with women leaders and workers; the study explores themes of gender bias, work-life balance, and career development barriers. Findings highlight effective techniques these women implement to overcome challenges, including training programs, mentorship, and supportive workplace policies, ensuring high service quality and improving guest experiences. Therefore, this study implies that women's empowerment is vital in providing guest satisfaction.
The Influence of Electronic Word of Mouth and Price on Purchase Interest in Hotels in Bali Kennedy, Roykent; Suastini, Ni Made; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11295

Abstract

The study was conducted with the aim of investigating the influence of Electronic Word of Mouth (E-WOM) and price on purchase intention in hotels in Bali. The population in this study were consumers who had never stayed at a hotel in Bali, but had seen online reviews on Google My Business of hotels in Bali. A total of 100 respondents were sampled in this study. The data analysis techniques applied were Multiple Linear Regression, Partial Test, Simultaneous Test, and Determination Coefficient Test. The results of the study demonstrated a positive and significant influence, both partially and simultaneously, of E-WOM and price on purchase intention with an influence of 38.7%. The suggestion that can be given is that the management is expected to increase the effectiveness of the marketing strategy used and evaluate other promotional strategy options to be able to further increase the purchase intention of hotel consumers in Bali.
Co-Authors Ade Pradnyana, Ida Bagus Adinda, Clearesta Artha, I Kadek Arifandi Werdhi Atmaja, I Putu Gede Brandon Wira Dewi, Sayu Ketut Sutrisna Gede Witarsana, I Gusti Agung Geriadi, Made Ayu Desy Grey, Kadek Rivaldo I Nyoman Triana Putra I Putu Adi Suantara I Putu Esa Widaharthana I Putu Raka Kamista Putra I Putu Riyan Melvin I Putu Sila Smara Lingga Buana I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Jata, I Wayan Kadek Kevin Sastra Pradnyana Kadek Rian Permana Kadek Rivaldo Grey Kamista Putra, I Putu Raka Kartini, Luh Putu Kennedy, Roykent Lindasari, Komang Leony Lingga Buana, I Putu Sila Smara Luh Putu Kartini Maharani Amanda, Ni Kadek Nandita Martins, Rosena Fatima De Oliveira Ni Desak Made Santi Diwyarthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Diah Satya Upayanti Octa Pramesta, I Wayan Reyvas Permana, Kadek Rian Pitanatri, Made Uttari Prabhawati, Luh Gde Ayu Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Putri, Putu Amanda Angelina Santi Diwyarthi, Ni Desak Made Sastra Pradnyana, Kadek Kevin Sastri Pitanatri, Putu Diah Satya Upayanti, Ni Wayan Diah Seminar, Ni Ketut Suantara, I Putu Adi Sugiarta, Komang Rikha Suka Anjasmara, I Kadek Andre Sumariani, Ni Putu Ayu Swandewi, Ni Kadek Tjok Gde Raka Sukawati Triana Putra, I Nyoman Wikan, Darelia Damara Wisnu Bawa Tarunajaya Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yudhawijaya, Made