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p-Index From 2020 - 2025
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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Salsabila Shafa
National University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Branding Strategy Rumah Keramik Tanah Baru To Increase Tourists' Motivation To Visit Salsabila Shafa; Rizki Nurul Nugraha
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.720

Abstract

This research aims to analyze the branding strategies carried out by rumah keramik tanah baru and their implementation to increase tourist motivation to visit. Based on data from survey results via Instagram, the Tanah Baru Ceramic House still does not introduce its identity as a tourist attraction, namely educational tourism, culinary tourism, wedding event locations, and so on. Data was obtained through interviews with managers, employees, and visitors to Rumah Keramik, as well as through literature studies, journals, e-books, and official websites. Data analysis using Nvivo and SWOT analysis. The research results show that tourists are motivated because of the activities they can do, namely making ceramics. The ceramic house created a branding strategy to build brand awareness by creating a direct touch through the logo and tagline as the identity of the ceramic house. There is a driving factor to increase tourist motivation, namely implementing the "Fun With Clay" tour package promotion system. However, obstacles also influence the motivation to visit the rumah keramik, namely the health crisis, infrastructure and competitors
The Role of Ciliwung River School Management in Tourism Sustainability Rizki Nurul Nugraha; Fauzi Achmad Riyadi; Salsabila Shafa; Suci Ramadhanti
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.626

Abstract

The researcher chose the title The Role of Ciliwung River School Management in Tourism Sustainability because he wanted to see the role of MAT PECI in the accessibility management system to create sustainable tourism at the Ciliwung River School. The obstacle is the infrastructure of the Ciliwung River School, namely accessibility to the Ciliwung River School, so researchers want to know the sustainability of tourism which will impact the environment and local communities. Ciliwung River School is located on Jalan. Current No. 99 Ex. Srengseng Sawah District. Jagakarsa, South Jakarta. This research uses descriptive qualitative methods with SWOC analysis. The research results show that well-planned and implemented management for the community plays a vital role in the Ciliwung River School which can increase awareness of the surrounding community and the sustainability of tourism. Based on the results of this research, the management of the Ciliwung River School applies the concepts of planning, organizing, implementing, and controlling to increase location accessibility and ensure a positive visitor experience. This research aims to analyze the role of management at the Ciliwung River School for tourism sustainability.
Co-Authors Fauzi Achmad Riyadi Nugraha, Rizki Nurul Suci Ramadhanti