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All Journal West Science Social and Humanities Studies
Suci Ramadhanti
National University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Role of Ciliwung River School Management in Tourism Sustainability Rizki Nurul Nugraha; Fauzi Achmad Riyadi; Salsabila Shafa; Suci Ramadhanti
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.626

Abstract

The researcher chose the title The Role of Ciliwung River School Management in Tourism Sustainability because he wanted to see the role of MAT PECI in the accessibility management system to create sustainable tourism at the Ciliwung River School. The obstacle is the infrastructure of the Ciliwung River School, namely accessibility to the Ciliwung River School, so researchers want to know the sustainability of tourism which will impact the environment and local communities. Ciliwung River School is located on Jalan. Current No. 99 Ex. Srengseng Sawah District. Jagakarsa, South Jakarta. This research uses descriptive qualitative methods with SWOC analysis. The research results show that well-planned and implemented management for the community plays a vital role in the Ciliwung River School which can increase awareness of the surrounding community and the sustainability of tourism. Based on the results of this research, the management of the Ciliwung River School applies the concepts of planning, organizing, implementing, and controlling to increase location accessibility and ensure a positive visitor experience. This research aims to analyze the role of management at the Ciliwung River School for tourism sustainability.
Marketing Mix Strategy in Bojong Karnival Tourism Attraction for Increasing Visiting Interest Suci Ramadhanti; Rizki Nurul Nugraha
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.731

Abstract

This research aims to analyze the Marketing Mix at the Bojong Karnival tourist attraction to increase Visiting Interest. This research data uses primary and secondary data. The data analysis technique uses SWOT analysis with the IFAS and EFAS matrices. The results of this study show that the identified marketing mix on Bojong Carnival tourist attractions has been implemented. Marketing mix that has been implemented are products, prices, places, promotions, physical evidence, people, and processes. The IFAS Matrix shows a scor 3,06 from the total strength-weakness factors, while the EFAS Matrix shows score 2,92 from the total opportunity-challenge factors. The scors from the IFAS Matrix is used as the x and the value from the EFAS Matrix is used as the y in the IE Matrix which shows the marketing mix of Bojong Karnival located in cell IV, described as Growth and Build. SWOC matrix shows that Bojong Karnival's position is in Quadrant 1, which means it is in a strong position and has opportunities. The Strength, Weakness, Opportunity, and Challenge matrix is used as a tool to create a development model for marketing mix strategies by looking at 4 alternative strategies, SO Strategy, WO Strategy, SC Strategy, and WC Strategy to increasing interest visiting in Bojong Karnival.
Co-Authors Fauzi Achmad Riyadi Nugraha, Rizki Nurul Salsabila Shafa