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All Journal West Science Business and Management
Jushermi Jushermi
University of Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities Jushermi Jushermi; Yelgo Daniel Turnip; Tengku Firli Musfar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.562

Abstract

This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.
The Influence of Social Media Marketing and Product Quality on Brand Awareness and Purchase Decisions on Skintific Products in Pekanbaru City Raesela Raesela; Jushermi Jushermi; Henni Noviasari
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1312

Abstract

This study aims to see the influence of Social Media Marketing and product quality on brand awareness and purchase decisions on Skintific products in Pekanbaru City. This study was conducted in Pekanbaru City. The population in this study were the people of Pekanbaru City who bought Skintific products. The number of samples in this study was 175 people. The number of samples in this study was carried out using the non-probability sampling technique with the purposive sampling technique, namely sampling based on certain considerations. The results of the study found that: 1.) Social Media Marketing has a significant effect on purchase decisions. 2.) Product quality has a significant effect on purchase decisions. 3.) Social media marketing has a significant effect on brand awareness. 4.) Product quality has a significant effect on brand awareness. 5.) Brand awareness has a significant effect on purchase decisions. 6.) Social media marketing has a significant effect on purchase decisions moderated by brand awareness. 7.) Product quality has a significant effect on purchase decisions moderated by brand awareness.
Analysis of the Level of Consumer Satisfaction with the Attributes of Kuansing Batik Products in Taluk Kuantan City Aidil Febrian; Jushermi Jushermi; Aida Nursanti
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2458

Abstract

This study aims to analyze consumer satisfaction levels regarding the product attributes of Batik Kuansing in Taluk Kuantan City and to formulate strategies for improving consumer satisfaction. The method used in this study is Importance Performance Analysis (IPA) with a quantitative approach. Primary data was collected through questionnaires distributed to 102 respondents who had used Batik Kuansing products in the past three months. The analyzed variables include product attributes such as price, color variety, design/motif, craftsmanship quality, and raw material quality. The results show that most consumers are satisfied with the attributes of Batik Kuansing products; however, certain aspects such as price and craftsmanship require improvement. The recommended strategy to enhance consumer satisfaction is the implementation of Relationship Marketing and Management to strengthen customer relationships and foster loyalty. This study is expected to serve as a reference for Batik Kuansing artisans and business actors in sustainably improving their product quality.
Comparative Analysis Of Consumer Preferences In Online Food Delivery Services: Gofood And Shopeefood In Pekanbaru City Ayu Sefhia; Jushermi Jushermi; Agnes Alvionita
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2698

Abstract

The growth of the Online Food Delivery (OFD) industry requires service providers to continuously innovate. This research focuses on comparing consumer preferences between GoFood and ShopeeFood in a developing city like Pekanbaru, to fill the gap of previous studies that generally compared GoFood and GrabFood in metropolitan cities. This study aims to determine the differences in consumer preferences towards GoFood and ShopeeFood services in Pekanbaru City based on the aspects of service quality, discounts, prices, restaurant partners, and application user experience. This study uses a quantitative approach. The population includes all consumers who use GoFood and ShopeeFood in Pekanbaru City. The sampling was conducted using a non-probability sampling method with a purposive sampling technique, determining 100 respondents based on specific criteria. The data analysis method used is a comparative analysis with a difference test technique (Paired Sample T-Test) processed using IBM SPSS Statistics software. The results conclude that there are significant differences in consumer preferences between GoFood and ShopeeFood. Specifically, the ShopeeFood platform is more dominantly considered by consumers regarding discount and price factors, while the GoFood platform shows superiority in service quality, diversity of restaurant partners, and application user experience.
Co-Authors Agnes Alvionita Aida Nursanti Aidil Febrian Ayu Sefhia Henni Noviasari Raesela Raesela Tengku Firli Musfar Yelgo Daniel Turnip