Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal West Science Business and Management
Yelgo Daniel Turnip
University of Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities Jushermi Jushermi; Yelgo Daniel Turnip; Tengku Firli Musfar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.562

Abstract

This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.
Co-Authors Jushermi Jushermi Tengku Firli Musfar