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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Muhammad Ramli
National University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategic Management Analysis at McDonald's Fast Food Restaurant, Perdatam Pasar Minggu Rizki Nurul Nugraha; Muhammad Ramli
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.810

Abstract

McDonald's, as one of the franchise companies that has a global reputation and is known almost all over the world, operates its business in the fast food sector. The object of this study is McDonald's located in Perdatam, Pasar Minggu. This research method is qualitative, with a qualitative descriptive analysis approach and SWOC analysis. Data collection was carried out by direct observation and interviews with the relevant resource persons in this study. The results showed that, McDonald's features a food menu that is famous for being delicious and diverse, including packaged menu choices, McDonald's consistently displays food product innovations to attract the attention of its consumers. McDonald's success lies not only in its taste excellence, but also in its ability to constantly adapt to changing consumer trends and tastes. The company continues to carry out various management strategies including vigorous promotions involving various media such as social media, television, radio, newspapers, and banners and McDonald's marketing strategies are designed very practically to stay ahead of its peers in the highly competitive fast food industry. The company's internal factors, especially its strengths, are always able to outperform its weaknesses. McDonald's managed to maintain its position in the market by presenting a combination of menu diversity, quality, and product innovation that became the main attraction for customers. Its ability to continuously compete and remain relevant in the market keeps McDonald's as a leader in the fast food industry, maintaining its edge amid fierce competition and ever-changing business dynamics.
Human Resource Management at Mie Gacoan Jatiasih Muhammad Ramli; Lisa Sarinah; Rizki Nurul Nugraha
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.852

Abstract

This research entitled “Human Resource Management at Mie Gacoan Jatiasih” wants to know how the human resource management system in Mie Gacoan Jatiasih. The purpose of the research is to find out the human resource management system at Mie Gacoan Jatiasih. The research was conducted on Jl. Wibawa Mukti, RT03/RW08, Jatiasih, Bekasi, West Java, Indonesia. The research method used is qualitative, with a qualitative descriptive approach and SWOC analysis. Data collection through field observations, interviews with resource persons, and previous research for reference in this study. The result of the research is that the management of Human Resource Management at Mie Gacoan Jatiasih has not been optimal in its development. The company needs to conduct further supervision related to employee performance must be in accordance with Standard Operating Procedures, because according to the results of observations that the human resources of Mie Gacoan Jatiasih still have not reached the standards provided by the company, especially in terms of customer service which will affect customer satisfaction.
Co-Authors Lisa Sarinah Nugraha, Rizki Nurul