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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Lisa Sarinah
National University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Identification of Website and Instagram as Digital Marketing Voyaz Rizki Nurul Nugraha; Lisa Sarinah
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.918

Abstract

Digital marketing is one of the strategies that are widely used by companies today. Digital-based marketing helps companies in promoting products or services, building brand image, and helping to interact with consumers. For example, by utilizing websites and social media platforms such as Instagram, Facebook, X / Twitter, and many more. Voyaz is a travel agent that provides travel planning services. The company utilizes the website and Instagram as their marketing media. This type of research is qualitative, with the analysis method used is descriptive qualitative. Data collection is done by observing and taking data from the website and Instagra Voyaz. The purpose of this study is to identify the digital marketing strategy implemented by Voyaz, as well as provide recommendations for further improvement and development. The results showed that digital marketing through Voyaz website and Instagram was quite good. However, there are several obstacles that need to be considered such as some website displays that cannot be accessed information, at least posting promotional photos / videos on Instagram. Voyaz needs to improve the performance of their website and post more promotional photos/videos on Instagram.
The Effect of Work Motivation and Reward System on Employee Performance at Travel Agent: Case Study Travelinn Rizki Nurul Nugraha; Lisa Sarinah
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.813

Abstract

This study discusses the effect of work motivation and the Reward system on employee performance at a travel agent in the Menteng area. The research method used is quantitative. This study uses primary data using a questionnaire which is then distributed to respondents, namely 10 employees who are at Travelinn. Data collection is also by direct observation. Descriptive statistics are used to provide an overview of data from work motivation variables, reward systems and employee performance, as well as the distribution of items from each variable. The inferential analysis used in this study is multiple linear regression involving the t test and F test. The results showed that work motivation has a positive and significant effect on employee performance and the Reward system also has a positive and significant effect on employee performance. It is recommended to travel agent management to focus on work motivation factors and reward systems that can improve employee performance. This research also confirms the importance of paying attention to motivational and reward factors in achieving organizational goals in the travel industry.
Human Resource Management at Mie Gacoan Jatiasih Muhammad Ramli; Lisa Sarinah; Rizki Nurul Nugraha
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.852

Abstract

This research entitled “Human Resource Management at Mie Gacoan Jatiasih” wants to know how the human resource management system in Mie Gacoan Jatiasih. The purpose of the research is to find out the human resource management system at Mie Gacoan Jatiasih. The research was conducted on Jl. Wibawa Mukti, RT03/RW08, Jatiasih, Bekasi, West Java, Indonesia. The research method used is qualitative, with a qualitative descriptive approach and SWOC analysis. Data collection through field observations, interviews with resource persons, and previous research for reference in this study. The result of the research is that the management of Human Resource Management at Mie Gacoan Jatiasih has not been optimal in its development. The company needs to conduct further supervision related to employee performance must be in accordance with Standard Operating Procedures, because according to the results of observations that the human resources of Mie Gacoan Jatiasih still have not reached the standards provided by the company, especially in terms of customer service which will affect customer satisfaction.
Co-Authors Muhammad Ramli Nugraha, Rizki Nurul