Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal Research of Social Science, Economics, and Management Journal of Accounting, Management and Islamic Economics
Batara Maju Simatupang
Indonesia Banking School
Economics, Econometrics & Finance Environmental Science

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THE EFFECT OF BANK RISK ON FINANCIAL PERFORMANCE (CASE STUDY PT BANK NEGARA INDONESIA, TBK PERIOD 2018 - 2022) Anwar Syaferi; Batara Maju Simatupang
Journal of Accounting, Management and Islamic Economics Vol. 1 No. 2 (2023): Journal of Accounting, Management, And Islamic Economics, Volume 01, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v1i2.520

Abstract

One of the bank financial performance is influenced by bank risk factors. This study aims to determine the effect of banking risk analyzed from credit risk (NPL), market risk (NIM), liquidity risk (LDR) and operational risk (BOPO) on financial performance (ROA) and (ROE) at PT Bank Negara Indonesia, Tbk for the period 2018-2022. The analysis method used is descriptive analysis with a quantitative approach. Hypothesis testing is carried out using the SPSS22 data processing application, to carry out the classical assumption test, multiple linear regression test, correlation test (R), determination coefficient test (R2), partial significance test (t test) and simultaneous significance test (F test). The results showed that partially NPL had no effect on ROA and ROE; NIM had a significant positive effect on ROA and ROE; LDR had a significant positive effect on ROA and ROE; BOPO had no effect on ROA and ROE of PT Bank Negara Indonesia, Tbk for the period 2018-2022. The results also show that NPL, NIM, LDR and BOPO simultaneously have a significant positive effect on ROA and ROE of PT Bank Negara Indonesia, Tbk for the period 2018-2022.
The Effect of Digital Marketing Strategy, Brand Awareness, and Customer Satisfaction on Shopee Customer Loyalty in Batam with Customer Engagement as a Mediator Warni Sarawasti Silitonga; Bambang Budhijana; Batara Maju Simatupang; Antyo Pracoyo
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1399

Abstract

The rapid development of digital technology has transformed marketing strategies in Indonesia, especially in e-commerce. Shopee, as a leading e-commerce platform, employs digital marketing strategies to attract consumers and maintain their loyalty. However, to stay competitive, it is crucial to understand the factors influencing customer loyalty, such as brand awareness, customer satisfaction, and customer engagement. Analyze the impact of digital marketing strategies, brand awareness, and customer satisfaction on Shopee's customer loyalty. Examine the role of customer engagement as a mediating variable in these relationships. This study uses a quantitative approach with a causal design. The sample consists of 200 active Shopee users in Batam. Data was collected using a six-point Likert scale questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS-SEM). The results indicate that digital marketing strategies, brand awareness, and customer satisfaction positively influence customer loyalty and customer engagement. Customer engagement serves as a partial mediator in the relationship between these three variables and customer loyalty. The study concludes that factors like digital marketing strategies, brand awareness, and customer satisfaction influence customer loyalty, with customer engagement acting as a mediator that strengthens these effects.
Co-Authors Antyo Pracoyo Anwar Syaferi Bambang Budhijana Warni Sarawasti Silitonga