Natalia Vania Tjandra
Universitas Widya Dharma Pontianak

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Maximizing Profit In Broiler Chicken Farming Through Linear Programming Natalia Vania Tjandra; Boston Sitinjak; Michael Kris Tefen; Mikhael Kevin; Wilson Vernandy; Dudy Efendy
Pinisi Journal of Social Science Vol 3, No 1 (2024): May
Publisher : Universitas Negeri Makassar

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Abstract

One of the broiler farming businesses that still has problems optimizing profits is the broiler farming business owned by Mr Jonathan Verian Remba. Mr Jonathan's broiler farming business operates with 3 employees. So Mr Jonathan has not been able to optimize profits and management in his business management. Therefore, the aim of this research is to find out how much profit optimization is obtained. The method used is linear programming with the simplex method, where this method is a method that utilizes information technology, namely the use of POM-QM tools to calculate maximum profit.
Pengaruh Beauty Influencer, Harga Kompetitif, dan Kualitas Hubungan Pelanggan Terhadap Loyalitas Pengguna Jasa Makeup Artist Pada Remaja Putri di Kota Pontianak Natalia Vania Tjandra; Dewi Santika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6909

Abstract

This study aims to determine the influence of beauty influencers, competitive pricing, and relationship quality on the loyalty of teenage girls in Pontianak City who use makeup artist services. The study population includes all teenage girls in Pontianak City who have ever used makeup artist services, although the exact number is unknown. A total of 113 respondents participated in the study, using a purposive sampling method. Data collection was conducted through the distribution of questionnaires, and data analysis was processed using SPSS version 26. The results indicate that beauty influencers do not have a significant effect on consumer loyalty, suggesting that promotions via beauty influencers have not yet become a primary factor in maintaining loyalty among users of makeup artist services. Conversely, competitive pricing and the quality of customer relationships were found to have a positive and significant effect on consumer loyalty, meaning that the more appropriate the price and the better the relationship established with the customer, the higher the tendency for consumers to continue using the service. These findings confirm that price and customer relationship factors play a more dominant role in shaping loyalty compared to beauty influencers.