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All Journal Jurnal Progres Ekonomi Pembangunan JCES (Journal of Character Education Society) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Ilmiah Akuntansi Manajemen Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Journal of International Conference Proceedings Room of Civil Society Development Journal of Culture Accounting and Auditing Journal of Community Empowerment Room of Civil Social Development
Ridzal, Nining Asniar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Room of Civil Social Development

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Digital Marketing Strategy to Increase Product Selling Prices Ridzal, Nining Asniar; Sujana, I Wayan; Malik, Ernawati; Asrya, Asrya; Kirana, Laode Indra
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.476

Abstract

This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business competitiveness. However, many MSMEs still rely on conventional marketing methods due to limited knowledge and resources. The method used in this program includes seminars, hands-on training, and practical sessions covering the use of social media for marketing, cost-based and value-added pricing techniques, and product innovation to enhance market appeal. Evaluation results show that 80% of participants understood and successfully implemented digital marketing strategies in their businesses. Additionally, there was a significant increase in awareness of the importance of digitalization in marketing and improved skills in determining competitive selling prices. This program not only provides short-term benefits through increased knowledge but also involves continuous monitoring and mentoring sessions to ensure the effective implementation of digital strategies. Thus, this initiative contributes to local economic growth by enhancing MSME competitiveness.
Empowerment of Sharia-Based Village Owned Enterprises (BUMDes) Sujana, I Wayan; Ridzal, Nining Asniar
Room of Civil Society Development Vol. 2 No. 4 (2023): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.196

Abstract

Lawela Selatan Village, located in South Buton Regency, is a predominantly Muslim community that also receives government funding. To sustain the village's economy, the establishment of Village Owned Enterprises (BUMDes) has been crucial. Given the growing prominence of Islamic economics in Indonesia's business landscape, it is vital to explore its application within BUMDes. This endeavor aims to equip all participants, especially BUMDes management, with fundamental knowledge and comprehension of Islamic economics. The implementation of charitable activities proceeded smoothly without any notable obstacles. The BUMDes in South Lawela Village, Batauga Subdistrict, South Buton Regency, is known as BUMDes Cahaya Baru and encompasses service-oriented enterprises such as equipment rental, wedding decoration, building materials, trading companies, and the tourism sector. Furthermore, there are untapped regional potentials that present promising development opportunities. Prioritizing the development of local potentials is of utmost importance, particularly in reinforcing BUMDes based on the Sharia system due to the predominantly Muslim population. The objective of the service team is to impart knowledge to BUMDes management, specifically focusing on the advancement of Sharia-based BUMDes.
Co-Authors Amiruddin Amiruddin Asmar, La Ode Asrya, Asrya Darmawati Darmawati Erna, Waode Haliah, Haliah Hasan, Waode Adriani Hasni Hasni HS, Rahmawati Husin Husin, Husin I Wayan Sujana Kirana, Laode Indra Kusi, Ameliyani Kusumawati, Andi Mahmuda, Dewi Malik, Ernawati Nirwana, Nirwana Raden Mohamad Herdian Bhakti Rasyid, Syarifuddin Saharuddin, Najwa Azzahra Siti Rahayu Syamsuddin Syamsuddin Syarifuddin Syarifuddin wawo, andi basru