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All Journal Jurnal EK dan BI Journal of Innovative and Creativity
Eka Pratiwi Septania Parapat
Universitas Murni Teguh
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERPUTARAN KAS DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS DENGAN LIKUIDITAS SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN SUB SEKTOR PERKEBUNAN Eka Pratiwi Septania Parapat; Debora Silvia Hutagalung
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1200

Abstract

The purpose of his research are: 1. The description of cash turnover, inventory turnover, liquidity and profitability. 2. The effect of cash turnover and inventory turnover on profitability either simultaneously or partially. 3. The effect of cash turnover and inventory turnover on profitability with liquidity as a moderating variable This research was conducted using qualitative descriptive analysis methods and quantitative descriptive analysis. The results of this research can be summarized as follows: 1. Average Cash Turnover and Liquidity have decreased. Average Inventory Turnover and Profitability have increased. 2. The results of hypothesis testing I (multiple linear regression note that cash turnover has a positive effect, while inventory turnover has a negative effect on profitability. The results of the simultaneous test can be concluded that cash turnover and inventory turnover have a positive and significant effect on profitability. Partial test results can be concluded that turnover cash has a significant positive effect on profitability and inventory turnover has a non-significant negative effect on profitability). Hypothesis II test (Regression with Moderation variable it can be concluded that liquidity is not a moderating variable). Keywords: Cash Turnover, Inventory Turnover, Liquidity, Profitability
Leveraging Relationship Marketing and Digital Engagement to Enhance Operational Efficiency in Indonesia’s Logistics Sector Eka Pratiwi Septania Parapat
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11568

Abstract

The rapid growth of Indonesia’s logistics sector necessitates innovative strategies to improve operational efficiency amid complex supply chain dynamics. This study examines the combined impact of relationship marketing and digital engagement on logistics performance, drawing on primary data from 120 logistics firms across Java and Sumatra. Using structural equation modeling, we assess how customer-centric relationship-building practices such as trust development, personalized communication, and loyalty programs interact with digital engagement initiatives, including real‐time tracking, social media interaction, and mobile platforms, to influence cost reduction, delivery reliability, and process agility. Results reveal that relationship marketing exerts a direct positive effect on operational efficiency (β = 0.45, p < 0.01), while digital engagement mediates this relationship, amplifying efficiency gains by 30%. Integrating digital tools into customer relationship frameworks enhances transparency, responsiveness, and collaborative decision‐making. The findings provide empirical support for a unified strategic approach, highlighting that synergistic implementation of marketing and digital technologies can drive sustainable competitive advantage in emerging‐market logistics.
Co-Authors Hutagalung, Debora Silvia