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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Economic Reviews Journal
Agnes Avenia Barus
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Ekonomi Kreatif dan Daya Tarik Objek Wisata Studi Kasus Objek Wisata Paepira Lakeside Agnes Avenia Barus; Pitri Aulia Usman Lubis; Putri Kemala Dewi Lubis
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.274

Abstract

This research was conducted to see an overview of the potential for creative economic development at the Paepira Lake Side tourist attraction, so that it can increase tourist attraction. The research method used was descriptive case study research. The author looked at the potential of the Paepira Lake Side tourist attraction and then analyzed it based on the following aspects. aspects of tourist attraction and creative potential. The Paepira Lake Side tourist attraction has potential but looking at the aspects of tourist attraction it can be concluded that it does not meet the criteria. Recommendations that can be given by researchers are to increase cooperation between the local community, government, business people and academics to build and develop tourism that is more interesting to visit. The economic sub-sector that can be prioritized is the culinary aspect.
Studi Kelayakan Usaha Kopi Kekinian Berbasis Delivery-Only: Analisis Model Bisnis Tanpa Outlet Fisik di Era Digital Putri Kemala Dewi Lubis; Agnes Avenia Barus; Enjel Elfrida Purba; Lusyana Sidebang; Novita Sari Br Kaban
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.34442

Abstract

This study aims to evaluate the feasibility and digital business model of AB.VA Coffee, a home-based coffee business that only provides delivery services and utilizes social media as its primary marketing and sales tool. The background of this study is based on the increasing popularity of coffee among the younger generation and the development of digital technology that has shifted consumer behavior towards online purchases. The method used is descriptive qualitative, with data collected through interviews, observations, and documentation of the business owner. Data analysis was carried out by reducing, displaying, and drawing conclusions. The results of this study indicate that AB.VA Coffee can adapt to digital advancements by implementing a direct delivery strategy that reduces operational costs and increases service efficiency. From a feasibility perspective, this business is declared feasible to run in terms of market, technical, and managerial aspects, although it still needs strengthening in the legal field for further development. Using the Business Model Canvas approach, it was found that all elements of the digital business model have been implemented simply but effectively, including product value, customer relationships, and distribution channels that rely on social media.
Co-Authors Enjel Elfrida Purba Lusyana Sidebang Novita Sari Br Kaban Pitri Aulia Usman Lubis Putri Kemala Dewi Lubis Putri Kemala Dewi Lubis