Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Economic Reviews Journal
Yossy Marsyatrinisa
Unknown Affiliation
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian Ayam El-Polo di Kecamatan Teluk Jambe Timur Yossy Marsyatrinisa; Sekar Nirwana Ros Sinta Aji; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.286

Abstract

This research was conducted with the aim of analyzing and testing the influence of food quality on purchasing decisions at El-polo Chicken, East Teluk Jambe District. This research was carried out using descriptive and verification methods, namely: collecting data, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 100 respondents, including students from Singaperbangsa University and native Karawang consumers of El-polo Chicken. The sampling technique used in this research is non-probability sampling, in the form of accidental sampling where the researcher can assign samples to anyone the researcher meets. The analysis used in this research is simple regression analysis, where changes in variable X will be followed by changes in variable Y. The tool used in this research is SPSS software. The results of this research are that, partially, food quality has an influence on purchasing decisions.
PENGARUH BRAND AMBASSADOR DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI ALLO BANK PADA MASYARAKAT UMUM Sekar Nirwana Ros Sinta Aji; Raisya Putri Syafna Azzahra; Yossy Marsyatrinisa; Asep Maulana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36386

Abstract

This study aims to answer the researcher's assumptions by examining the influence of brand ambassadors, consumer trust, and the decision to use Allo Bank services among the general public. The research method used is descriptive quantitative with data collection through a questionnaire on Google Forms. The study was conducted with 100 respondents. The analysis method used multiple linear regression with the SPSS application. The results of the study indicate that brand ambassadors have a significant influence on the decision to use Allo Bank services. Based on the results of the study, it can be concluded that good brand ambassadors from a brand and influencers promoting Allo Bank can increase influence, trust, and the decision to use services. Therefore, companies need to pay attention to these factors in an effort to increase customer usage decisions.
Co-Authors Abdul Yusuf Asep Maulana, Asep Raisya Putri Syafna Azzahra Sekar Nirwana Ros Sinta Aji