Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Owner : Riset dan Jurnal Akuntansi Jurnal Tekinkom (Teknik Informasi dan Komputer)
Heru Sugara
Universitas Murni Teguh
Computer Science & IT Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN CALON PUSTAKAWAN MENGGUNAKAN METODE ARAS Heru Sugara; Eka Pratiwi Parapat; Eko Deswin Siringo-ringo; Muhammad Yunus; M. Ali Hanafiah; Yuyun Dwi Lestari
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i1.1055

Abstract

This research aims to build a Decision Support System (SPK) for the selection of prospective librarians at the Indonesian Business Polytechnic using the ARAS (Additive Ratio Assessment) method. In the era of globalization and advances in information technology, the need for competent librarians is increasingly urgent. The SPK developed aims to assess prospective librarians objectively based on various criteria such as GPA, age, work experience, psychological test scores and interview scores. This research collected data from 10 prospective librarians and applied the ARAS method to normalize and calculate the value of each alternative. The research results show that the best alternative is A1 with a value of 0.94780, followed by A6 and A7 with a value of 0.91508 and 0.87145 respectively. The application of the ARAS method in this SPK provides selection results that are more transparent, objective and efficient, and supports a better decision-making process in the context of librarian selection.
Strategi Live Streaming dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital: Analisis Perilaku Belanja Konsumen Asmawati Halilah Damanik; Heru Sugara; Victor Marudut Mulia Siregar
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 4 (2025): Artikel Riset Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i4.2836

Abstract

The rapid growth of the digital economy requires Micro, Small, and Medium Enterprises (MSMEs) to adopt technology-based marketing strategies. Live streaming has become a potential strategy as it enables direct interaction with consumers, builds trust, and expands market reach; however, its use among MSMEs in Simalungun Regency remains limited. This study aims to analyze the influence of live streaming strategies on MSME competitiveness by considering consumer purchasing behavior. A mixed-methods explanatory design was applied, combining quantitative surveys analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with qualitative approaches through interviews, focus group discussions, and observations. The sample consists of at least 100 respondents, including MSME owners and consumers. The study is expected to produce a contextual digital marketing model based on live streaming, a mapping of consumer content preferences, and recommendations for effective social media platforms. The findings are expected to strengthen MSME competitiveness and support sustainable digital transformation
Co-Authors Asmawati Halilah Damanik Eka Pratiwi Parapat Eko Deswin Siringo-ringo M. Ali Hanafiah Muhammad Yunus Victor Marudut Mulia Siregar Yuyun Dwi Lestari