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All Journal Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business
Syifa Pramudita Faddila
Universitas Buana Perjuanagan Karawang
Economics, Econometrics & Finance Social Sciences

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The Influence of Product Diversity and Product Quality on Purchasing Decisions at Miniso Resinda Park Mall Karawang: Manajemen Pemasaran Mila Sari Nurasyiah; Citra Savitri; Syifa Pramudita Faddila
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3083

Abstract

Miniso is a retailer that is popular among customers in the highly competitive retail sector. Miniso is a favorite retailer among consumers, but in the era of globalization, product diversity and product quality have become the main factors in consumer purchasing decisions. Miniso is a brand from China that produces and sells various kinds of fashion goods and daily equipment. This brand offers unique products such as accessories, fashion equipment, modern household goods, and modern electronic products. One of the main variables that influences customer purchasing decisions is the phenomenon of decreasing competition in product diversity and product quality. The aim of this research is to understand whether product diversity and quality influence consumers' decisions to buy Miniso accessories and the results of this research are expected to help Miniso develop, especially in the accessories product category, so that it can outperform its competitors. By using the Partial Least Square-Structural Equaral Model (PLS-SEM) approach and the SmartPLS 3 analysis tool, this research uses quantitative methods. The research population was 5,250 people, with a total sample of 372 respondents who had previously purchased Miniso products, selected through Accidental Sampling. The research results show that there is a significant positive correlation between product diversity, product quality, and purchasing decisions for Miniso Resinda Park Mall products. For future researchers, it is recommended to add additional variables such as price, digital marketing, or content marketing strategies related to Miniso.
Model Keputusan Pembelian Handphone Samsung Melalui Kualitas Produk, Citra Merek, Dan Kepercayaan Merek Sinta Murti Cahyani; Citra Savitri; Syifa Pramudita Faddila
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8682

Abstract

Fenomena meningkatnya penggunaan smartphone di Indonesia menunjukkan perubahan signifikan dalam perilaku konsumen. Penelitian ini bertujuan untuk mengkaji model keputusan pembelian handphone Samsung dengan mempertimbangkan pengaruh kualitas produk, citra merek, dan kepercayaan merek. Dalam konteks kompetisi yang makin bersaing di industri smartphone, pemahaman tentang faktor-faktor yang memengaruhi keputusan pembelian menjadi sangat penting. Metode kuantitatif digunakan dengan melibatkan 100 responden dari masyarakat Karawang yang menggunakan smartphone Samsung. Hasil analisis mengindikasikan bahwa kualitas produk dan citra merek memengaruhi positif dan signifikan terhadap keputusan pembelian, sedangkan kepercayaan merek tidak menunjukkan pengaruh yang signifikan. Temuan ini memperkaya pengetahuan signifikan untuk perusahaan dalam rangka pengembangan strategi pemasaran yang lebih optimal. Kata Kunci: Kualitas Produk; Citra Merek, Kepercayaan Merek; Keputusan Pembelian; Handphone Samsung
Co-Authors Citra Savitri Citra Savitri Mila Sari Nurasyiah Sinta Murti Cahyani