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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Muhammad Maulana Arif Ritonga
Institut Agama Islam Tazkia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahasiswa Kosmetik Lokal Muhammad Maulana Arif Ritonga; Nurizal Ismail; Solahuddin Al-Ayyubi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2491

Abstract

The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using SEM-PLS. The research results found that the price variable had an insignificant influence on buying interest. Meanwhile, the quality variable and halal label partially have a positive and significant influence on purchasing interest. Simultaneously all variables have an influence of 74% on buying interest.
Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahasiswa Kosmetik Lokal Muhammad Maulana Arif Ritonga; Nurizal Ismail; Solahuddin Al-Ayyubi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2491

Abstract

The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using SEM-PLS. The research results found that the price variable had an insignificant influence on buying interest. Meanwhile, the quality variable and halal label partially have a positive and significant influence on purchasing interest. Simultaneously all variables have an influence of 74% on buying interest.
Co-Authors Nurizal Ismail Solahuddin Al-Ayyubi