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All Journal Journal Of Business, Finance, and Economics (JBFE) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Aplikasi Perpajakan
Aldila Kurnia Dian Permata Sari
Universitas Gunadarma
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA MEREK DAN KEPUASAN PELANGGAN (MAHASISWA UNIVERSITAS GUNADARMA SALEMBA FAKULTAS EKONOMI JURUSAN MANAJEMEN) TERHADAP LOYALITAS PELANGGAN JASA LAYANAN TRANSPORTASI ONLINE GRAB Rama Cakrawala; Ibnu Cahyo Ramadhan; Aldila Kurnia Dian Permata Sari
Jurnal Ilmiah Multidisiplin Vol. 4 No. 1 (2025): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i1.1917

Abstract

Tujuan penelitian ini adalah menganalisis pengaruh citra merek dan kepuasan pelangggan (mahasiswa Universitas Gunadarma Salemba Fakultas Ekonomi Jurusan Manajemen) terhadap loyalitas pelanggan jasa layanan transportasi ojek online Grab. Metode analisis data pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah: Uji validitas, reabilitas, normalitas, heteroskedastisitas, multikolinieritas, regresi linier berganda, uji F, uji t dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil penelitian menunjukkan bahwa variabel citra merek dan kepuasan pelanggan terhadap loyalitas pelanggan serta variabel yang paling dominan terhadap loyalitas pelanggan adalah variabel kepuasan pelanggan.
Analisis Rasio Kinerja Keuangan pada PT Kimia Farma Tbk Periode Tahun 2018 – 2022 Aldila Kurnia Dian Permata Sari
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5686

Abstract

The aim of this research is to analyze the financial condition and performance of PT. Kimia Farma Tbk during the 2018-2022 period. The type of research used was quantitative descriptive. using financial report analysis methods and financial ratios. The horizontal analysis method is used to see the company's development over time. Evaluation is carried out mainly on liquidity ratios (Current Ratio and Quick Ratio), solvency ratio analysis (Debt to Asset Ratio and Debt to Equity Ratio), profitability ratio analysis (Net Profit Margin and Return On Investment), and activity ratio analysis (Total Assets Turn Over and Inventory Turn Over). The results show fluctuations in the company's liquidity, indicating significant challenges in current debt management. Solvency ratios show high levels of debt, emphasizing the need for funding diversification. Profitability ratios describe obstacles in generating net profits and competitiveness in the market. The activity ratio shows performance that has not reached standards in inventory management and asset utilization. These findings provide insight into the company's financial condition and highlight aspects that need improvement, in the hope of contributing to the development of more effective financial strategies.
Evaluasi Kinerja Keuangan PT Indofood CBP Sukses Makmur Tbk Berdasarkan Laporan Keuangan Ashar basyir; Dini Andriyani; Aldila Kurnia Dian Permata Sari; Noor Muhammad Adipati
Jurnal Aplikasi Perpajakan Vol. 6 No. 2 (2025): Jurnal Aplikasi Perpajakan
Publisher : Jurnal Aplikasi Perpajakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jap.v6i2.502

Abstract

This study aims to examine the financial performance of PT Indofood CBP Sukses Makmur, Tbk based on financial statement analysis for the 2022–2024 period. The study employs a descriptive quantitative method using secondary data in the form of the company’s financial statements for the 2022–2024 period obtained from the Indonesia Stock Exchange and the company’s official website. Data were collected through literature review and documentation, and subsequently analyzed using the Cash Coverage Ratio to Interest (CKB), Cash Coverage Ratio to Current Liabilities (CKHL), and Capital Expenditure Ratio (PM) to assess the company’s financial performance. The results indicate that the financial performance of PT Indofood CBP Sukses Makmur, Tbk during the 2022–2024 period, based on the analysis of the Cash Coverage Ratio to Interest (CKB), Cash Coverage Ratio to Current Liabilities (CKHL), and Capital Expenditure Ratio (PM), experienced fluctuations but generally remained in a safe condition. This indicates that the company is able to meet its short-term obligations, cover interest expenses, and maintain cash flow stability to support capital expenditures and business sustainability.
Co-Authors Ashar Basyir Dini Andriyani Ibnu Cahyo Ramadhan Noor Muhammad Adipati Rama Cakrawala