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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Management Education Social Sciences Information and Religion
Septi Anggraini
Universitas Riau
Religion Economics, Econometrics & Finance Education Library & Information Science Other

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Pengaruh Harga terhadap Niat Pelanggan Kembali di Latahzan Florisht Yehezkiel Andersen; Hardisem Syabrus; Riva Andani; Lestari Lature; Nindia Putri Darlusi; Reska Ananda Putri; Septi Anggraini; Ella Kurniati
Journal of Management Education Social Sciences Information and Religion Vol 1, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mesir.v1i2.3025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap niat pelanggan untuk melakukan pembelian ulang di Latahzan Florist. Dalam industri florist, harga memegang peranan penting dalam membentuk persepsi pelanggan mengenai nilai produk dan layanan yang ditawarkan. Persaingan yang ketat di pasar florist, baik secara offline maupun online, menuntut Latahzan Florist untuk mengembangkan strategi harga yang efektif guna menarik dan mempertahankan pelanggannya. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa harga merupakan faktor signifikan yang memengaruhi niat pembelian ulang pelanggan. Pelanggan cenderung kembali jika mereka merasa mendapatkan nilai yang baik untuk uang yang mereka bayarkan. Penelitian ini memberikan wawasan bagi Latahzan Florist untuk menetapkan harga yang optimal, sehingga dapat meningkatkan loyalitas pelanggan dan profitabilitas toko. Temuan ini menekankan pentingnya strategi penetapan harga yang adil dan kompetitif dalam mempertahankan basis pelanggan yang loyal.
PENGARUH PENGGUNAAN CHATGPT TERHADAP MINAT BELAJAR MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS RIAU Septi Anggraini; Caska Caska; Filma Alia Sari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 4 (2025): Volume 10. No4, Desember 2025.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i4.32623

Abstract

Learning interest in this study refers to students who have an inner desire to be interested in learning activities, which can be seen through student activities during lectures, whether in the form of feelings of joy, concentration, enthusiasm, and others. The use of ChatGPT is utilizing learning facilities in the form of artificial intelligence to increase student learning interest. Therefore, the purpose of this study is to determine the effect of ChatGPT use on the learning interest of students in the Economics Education study program at the University of Riau. The background of this study is the increasing use of ChatGPT in the campus environment and the low interest in learning of students. This type of research is descriptive with a quantitative approach. The subjects of the study were 109 active undergraduate students in the Economics Education Study Program, class of 2023. The sampling technique used was proportional random sampling and the Solvin formula obtained 52 respondents. The sample selection process was carried out randomly using a lottery method. Data collection was carried out by distributing questionnaires, then analyzed using descriptive analysis, analysis prerequisite tests, simple linear regression, and hypothesis testing. From the analysis carried out, there is an effect of ChatGPT use on the learning interest of students in the Economics Education Study Program at the University of Riau. With a regression coefficient of 0.345, a significance level of 0.004 (<0.05), and a calculated t-value of 2.979 > t-table of 2.009, this indicates that the more frequently ChatGPT is used, the higher the student's learning interest. The coefficient of determination (R2) of 0.151 indicates 15.1%. Meanwhile, the remaining 84.9% is influenced by other factors not included in this model. Other variables that potentially influence learning interest include Perplexcity, Gemini, Notion AI, and others.
Co-Authors Caska Caska Ella Kurniati Filma Alia Sari Hardisem Syabrus Lestari Lature Nindia Putri Darlusi Reska Ananda Putri Riva Andani Yehezkiel Andersen