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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pendidikan dan Kewirausahaan E-Amal: Jurnal Pengabdian Kepada Masyarakat
Ulin Nikmah
STKIP PGRI Situbondo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences

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PEMBERDAYAAN MASYARAKAT PESISIR KELOMPOK PEMUDA PENGOLAHAN IKAN TUNA DI KECAMATAN PANARUKAN Dassucik Dassucik; Ahmad Hafas R; Putri Nabila R; Ulin Nikmah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3: September-Desember 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i3.3244

Abstract

Program Ilmu pengetahuan dan teknologi bagi masyarakat (PKM) telah dilakukan di Kecamatan Panarukan dengan 2 kelompok Mitra pengolah hasil perikanan Kegiatan ini dilakukan dengan cara transfer teknologi pembuatan ikan asap tuna dan ikan asap lainnya dan abon ikan tuna yang masih tradisional menjadi lebih modern dan higienis. Selain itu dilakukan pelatihan dan pendampingan diversifikan produk olahan ikan tuna menjadi berbagai macam produk olahan seperti sambel ikan tuna dengan varian rasa dengan teknik kemasan botol plastik agar lebih higienis serta kegiatan pelatihan manajemen usaha. Metode yang digunakan dalam pelatihan adalah metode partisipatif, yaitu melibatkan sebanyak mungkin peran serta mitra dalam kegiatan ceramah, diskusi, dan praktek. Program pelatihan yang sudah disepakati dengan mitra kelompok usaha adalah diversifikasi produk olahan sambel ikan tuna, abon ikan tuna spesial dan ikan asap, design pembuatan kemasan produk. Pelatihan manajemen usaha. meliputi keuangan dan strategi-strategi pemasaran. Hasil kegiatan ini menunjukkan bahwa transfer teknologi pembuatan produk abon ikan tuna dan sambel ikan tuna yang lebih modern diterima oleh kelompok mitra karena prosedur lebih mudah hasilnya lebih memuaskan dan dikembangkan menjadi industry skala rumah tangga. Selain itu kelompok mitra sudah dapat memproduksi produk olahan ikan asap berbahan baku ikan tuna dan ikan lokal lainnya
The Impact Of Social Commerce and Live-Streaming On Beauty Product Purchase Interests Among Gen Z Nindi Kamila Indawati; Putri Nabilla Rasidi; Ulin Nikmah; Sandiyanto Sandiyanto
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 14 No 1 (2026)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v14i1.2168

Abstract

The development of digital technology has brought significant changes in consumer behavior, particularly the utilization of social commerce and live streaming features on social media platforms. This study aims to examine the impact of social commerce and live streaming on purchase intentions for beauty products among Generation Z. The method used is a Systematic Literature Review (SLR) with data sources from Google Scholar. The selection process used inclusion and exclusion criteria to identify relevant scientific articles published between 2020 and 2025, resulting in 10 articles for descriptive analysis. The results of the study indicate that social commerce and live streaming generally have a positive and significant effect on purchase intentions for Generation Z towards beauty products. Factors that strengthen this influence include interactivity, product visualization, host or influencer credibility, promotions, and customer reviews. Thus, it can be concluded that digital marketing strategies based on social commerce and live streaming will be more effective if supported by efforts to build consumer trust through credible information and transparent reviews.
Pengaruh Konten Media Sosial Tiktok Dan Konten Media Sosial Instagram Terhadap Minat Beli Konsumen Genz Di Umkm Kuliner Situbondo Ulin Nikmah; Dassucik Dassucik; Ahmad Hafas Rasyidi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34042

Abstract

This study analyzes the influence of TikTok and Instagram social media content on the purchase intention of Generation Z consumers toward culinary MSMEs in Situbondo. The approach used is quantitative with a survey method. The research population is Generation Z who are active TikTok and Instagram users in Situbondo. A sample of 100 respondents was determined through purposive sampling. Data were collected using a Likert scale questionnaire (1–5) and analyzed with multiple linear regression using SPSS. Partial tests show that TikTok content and Instagram content have a positive and significant effect on purchase intention, with TikTok having a greater influence than Instagram. A simultaneous test also demonstrates that the two variables together have a positive and significant effect on purchase intention. A coefficient of determination of 57.4% indicates that variations in purchase intention can be explained by these two variables, while the remainder is influenced by other factors. These findings confirm that integrated use of TikTok and Instagram is an effective digital marketing strategy for culinary MSMEs to increase Generation Z’s purchase intention in Situbondo. This study provides an empirical contribution to the context of culinary MSMEs in non-metropolitan areas that are still relatively under-researched
Co-Authors Ahmad Hafas R Dassucik Nindi Kamila Indawati Putri Nabila R Putri Nabilla Rasidi Sandiyanto Sandiyanto