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All Journal Journal of Innovative and Creativity
Hamidah Tussifah
Universitas Darussalam Gontor
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Customer Experince, Brand Image, dan Religiousity dalam Mempengaruhi Customer Loyalty (Studi pada Produk Boikot Pro Israel) Hamidah Tussifah; Nur Choirina Ma’rufah; Nawa Marjany
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2349

Abstract

The article titled "Analysis of Customer Experience, Brand Image, and Religiosity in Influencing Customer Loyalty (Study on Boycotted Pro-Israel Products)" is a scientific paper aimed at building research hypotheses on the influence between variables that can be used in future studies within the scope of marketing management. The research method used is a library research method, sourcing from online media such as Google Scholar, Mendeley, and other academic platforms. The findings of this study reveal that, despite the widespread boycott of pro-Israel products, customer experience influences customer loyalty. Brand image positively influences customer loyalty in some places and vice versa. Some studies show that religiosity has a negative impact on loyalty, while others show that religiosity positively affects customer loyalty due to a good brand image.
Analisis Internal Marketing Dalam Membangun Citra Perusahaan Lewat Optimalisasi Peran Receptionist Di Cordova Edupartment Semarang Hamidah Tussifah; Silmina Nur Aziizah
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3117

Abstract

The purpose of this study is to examine how the implementation of internal marketing helps improve company image by optimising the role of receptionists at Cordova Edupartment Semarang. Human resource management strategies known through internal marketing emphasise the importance of preparing employees as internal customers so that they can provide the best service to external customers. Receptionists, who serve as the front line of the company, play an important role in determining how customers first perceive the company. This study employs a qualitative methodology using observation, interviews, and documentation to collect data. The results indicate that the implementation of internal marketing elements, such as training and development, supportive leadership, internal communication, and recruitment and compensation systems, can enhance the quality of receptionist services. Excellent service directly impacts customers' perceptions of the company. Therefore, through the important role of receptionists, internal marketing is an effective method for building and maintaining a company's reputation.
Co-Authors Nawa Marjany Nur Choirina Ma’rufah Silmina Nur Aziizah