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All Journal Journal of Innovative and Creativity
Nur Choirina Ma’rufah
Universitas Darussalam Gontor
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Customer Experince, Brand Image, dan Religiousity dalam Mempengaruhi Customer Loyalty (Studi pada Produk Boikot Pro Israel) Hamidah Tussifah; Nur Choirina Ma’rufah; Nawa Marjany
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2349

Abstract

The article titled "Analysis of Customer Experience, Brand Image, and Religiosity in Influencing Customer Loyalty (Study on Boycotted Pro-Israel Products)" is a scientific paper aimed at building research hypotheses on the influence between variables that can be used in future studies within the scope of marketing management. The research method used is a library research method, sourcing from online media such as Google Scholar, Mendeley, and other academic platforms. The findings of this study reveal that, despite the widespread boycott of pro-Israel products, customer experience influences customer loyalty. Brand image positively influences customer loyalty in some places and vice versa. Some studies show that religiosity has a negative impact on loyalty, while others show that religiosity positively affects customer loyalty due to a good brand image.
Co-Authors Hamidah Tussifah Nawa Marjany