<![CDATA[This research aims to uncover the factors influencing consumer purchasing interest on the online store Pabrikolahraga_01 on the Shopee platform. Based on the literature review, product quality and promotion were selected as independent variables that potentially influence consumer purchasing interest. The number of respondents in this study was 96 people obtained using the Lemeshow formula, with the sampling technique using non-probability sampling, specifically purposive sampling with criteria that respondents are at least 18 years old, reside in Jakarta, and have shopped at Pabrikolahraga_01. This research falls into the category of quantitative research, commencing with data quality testing, classical assumption testing, regression analysis, and hypothesis testing using SPSS 25 software for Windows. The data in this study were collected through the distribution of questionnaires via Google Forms. Data analysis indicates that the product quality of Pabrikolahraga_01 has a positive and significant influence on consumer purchasing interest.Meanwhile, the promotions conducted by Pabrikolahraga_01 also have a significant influence on consumer purchasing interest. Simultaneously, product quality and promotions together have a strong influence on consumer purchasing interest. This suggests that marketing strategies focusing on both product quality and promotions can effectively increase consumer purchasing interest. These findings are consistent with previous research indicating that good product quality and effective promotions can enhance consumer purchasing interest.]]>
