Zulkifli Rangkuti
Universitas Mitra Bangsa

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Pengaruh Kompetensi, Komunikasi Interpersonal, dan Kualitas Pelayanan Kesehatan terhadap Kepuasan Pasien di Puskesmas Pembantu Lubang Buaya, Jakarta Timur Hermina Nurmalita Sari; Enjang Sudarman; Nurwulan Kusuma Devi; Zulkifli Rangkuti; Eddy Hermawan Hasudungan; bambang nurakhim
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5599

Abstract

The success of Puskesmas services is highly dependent on the quality of services provided, especially in an effort to meet patient expectations and satisfaction. This study is focused on exploring the relationship between the competence of medical personnel, interpersonal communication skills, and service quality with patient satisfaction levels at the Lubang Buaya Auxiliary Health Center, East Jakarta. Primary health services have a strategic role in maintaining public health, so understanding the determinants of patient satisfaction is crucial. This study uses a quantitative approach with a correlational design. A total of 100 respondents were selected through a total sampling technique, and data was collected using a questionnaire instrument that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression, accompanied by a t-test, F test, and a determination coefficient to assess the strength and contribution of each variable to patient satisfaction. The results of the analysis showed that the three variables—competence of health workers, interpersonal communication, and quality of service—significantly affected patient satisfaction, both partially and simultaneously, with an adjusted R² value of 0.842. This figure indicates that about 84.2% of the variation in patient satisfaction can be explained by these three factors. These findings strengthen the evidence that increasing professional capacity, mastering effective communication skills, and improving service quality are the keys to the success of Puskesmas in building public trust and loyalty. The practical implication of this study is the need to develop a sustainable training program for health workers, including the development of technical competencies and soft skills. In addition, the internal policies of the Puskesmas must be directed at the formation of a service culture that is responsive, empathetic, and oriented to the needs of patients.
Pengaruh Harga Tindakan, Promosi, dan Lokasi Klinik Terhadap Keputusan Konsumen Memilih Klinik Sunat Surgero Tebet Jakarta Selatan Muhammad Iqbal; Zulkifli Rangkuti; Irawan R. D Budianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6200

Abstract

This academic study aims to examine the impact of service pricing, promotion, and clinic location on customer decisions in choosing the Sunat Surgero Clinic in Tebet, South Jakarta. The basis of this research stems from the increasing competition among circumcision centers in metropolitan areas, which requires every healthcare provider to understand the key factors shaping customer decision-making. The study employs a quantitative approach through a survey of 100 participants, consisting of clients or their guardians who have previously used the clinic’s services. The research instrument utilized a five-point Likert scale questionnaire to measure respondents’ perceptions of the three examined factors. Data analysis was conducted using the Partial Least Squares (PLS) method through the SmartPLS 4 software to assess the relationships and effects among variables in the research framework. The findings reveal that all three independent variables—service price, promotion, and clinic location—have a positive and significant influence on customer decisions. The path coefficients indicate the influence of service price (β = 0.286; p = 0.025), promotion (β = 0.281; p = 0.032), and clinic location (β = 0.233; p = 0.030). These results suggest that pricing aligned with service quality, effective and engaging promotional efforts, and a strategic, easily accessible location are crucial determinants of consumers’ choice of circumcision clinic. The practical implications of this research provide valuable insights for the management of Sunat Surgero Clinic in formulating more effective marketing strategies through price optimization, strengthening digital promotion, and selecting appropriate clinic locations. Theoretically, this study contributes to the growing body of healthcare marketing literature by emphasizing the importance of price, promotion, and location factors in influencing consumer decision-making behavior.